Many companies will turn to consulting firms to gain access to C-level executives and tried-and-true strategic planning. For broad best practices, such as building out a sales roadmap, creating paths to promotion, or building out a sprint cycle, this can be a good strategy. However, for more niche best practices, such as how to build out scalable SEO practices, or best practices for building a Hubspot-to-Salesforce funnel, it is more efficient and effective to go straight to the source: someone who has done precisely what you want to do for years and years.
Everyone is an expert at something, and there is an expert for everything. For best practices benchmarking, the right source of expertise isn’t going to necessarily be a C-level executive or a guru; it could be someone who’s worked in content marketing for the past 15 years, or a former engineer at Google search engine who can explain the ins and outs of page ranking. To identify these experts, the best strategy is to use a platform like NewtonX to precisely identify the best source of a highly niche best practice.