The challenge of attracting and retaining top game development talent
The high-growth video game industry has created a hyper competitive race for top talent. Our client partner was looking to launch into the new chapter of growth driven by a $200m+ funding investment from a major Chinese media player. Despite this, it was still struggling to understand the key insights and drivers essential to retaining and attracting elite talent.
From junior to senior levels, e.g., software engineers, data engineers, mobile engineers, we needed to understand a wide-range of factors influencing our client’s awareness and perceptions, especially in comparison to leading tech and video game employers.
Hybrid qual-quant-qual and insight consulting drove project delivery
Our client desired to go deeper than a traditional survey. We implemented a hybrid qualitative-quantitative-qualitative approach to ensure we were designing research that had the end-user in mind throughout every aspect of the engagement journey. A brief overview of the work delivered includes: N=10 Qualitative In-Depth Interviews, N=100 Quantitative Survey, Consulting, Data Analysis & Reporting.
A data-driven approach to building an enduring talent strategy
Ultimately, our work with this client represents a major keystone in their path towards continued expansion. The knowledge we uncovered will help them build a talent strategy that can compete with the best of the best in the tech and game world.