How we pinpointed leading CFOs in Fortune 1000s companies to hone in on the payments processing industry

Accelerated change forces industry-wide transformation

Recent events have seen an acceleration of change in the global payments. From the ongoing shift to e-commerce, to decline in cash usage, to reductions in discretionary spending, and many global and regional factors expediting industry change. To effectively future proof against these changes, we were tapped by a Top 5 Global Payments Company to harness granular CFO-level insights to build a strategic POV ahead of an integral board meeting while maintaining rigorous project cadence.

 

Tapping into the NewtonX Graph to drive precise insights at pace

“The NewtonX reach is a game-changer, we can now literally pinpoint our target audience

In order to meet our Client’s challenging timeline, experts needed to be recruited, interviewed, and their data synthesized and cleaned, within five business days. Leveraging the NewtonX Graph and various dynamic channels to scour thousands of top CFOs across major enterprises who commanded masterful payment industry expertise. We landed on 15 of the industry’s brightest minds and delivered 15 qualitative interviews with Fortune 1000s CFOs, all within a highly-aggressive timeline.

 

5

business days project completion time

Driving continued innovation to remain competitive amongst widespread change

By providing unparalleled precision and reach to leading experts, our Client was able to generate a strategic POV that drove the expansion of an existing product line focused on online credit.

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