
At the end of the day, we're in the learning business and we hope that you enjoyed working out your brain muscles with our little holiday trivia quiz.
Check out the answers below.
Question #1
In 1786 William Playfair, an engineer and political economist, published the first two graphs in his work, The Commercial and Political Atlas; Representing, by Means of Stained Copper-Plate Charts, the Exports, Imports, and General Trade of England, at a Single View. What were the first two published graphs?
The answer: Line and bar!

Question #2
According to ESOMAR, just three sectors – consumer non-durables, media and entertainment, and pharmaceuticals accounted for half of all research spending. What does ESOMAR stand for?
The answer: European Society for Opinion and Market Research.

Question #3
How many surveys and interviews did NewtonX complete so far in 2020?
The answer: 39,000+

Question #4
“If I have seen further it is by standing on the shoulders of giants” Who said this famous quote?
The answer: Issac Newton.

Question #5
In the early 1920’s, Daniel Starch, an early pioneer of market research had a theory that advertising needed which five criteria to be considered effective?
The answer: Seen, read, believed, remembered, acted upon

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