Advertising & Marketing

Today’s media landscape demands constant innovation. Leading advertising, marketing, and brand strategy agencies must move at the speed of culture, across audiences, product lines, and media channels — while proving their innovation ahead of competitors. Staying competitive requires a deep understanding of audiences and client needs within the brand ecosystem.

As the world’s leading B2B research company, NewtonX is the partner of choice for advertisers and agencies seeking to not only win click-wars but also pave a better advertising future. With access to over 1.1 billion professionals, our NewtonX Knowledge Graph pinpoints the exact advertising professionals you need for your toughest business challenges. We deliver surveys, 1:1 consultations, and end-to-end strategic advisory services to answer your most pressing questions around brand health, advertiser trust, audience privacy, and more. Our insights empower your organization to be true agents of change.

Industry Challenges

1. Attracting and retaining clients in a competitive agency landscape

2. Tracking brand health and advertiser sentiment to deliver results

3. Advertising effectively in a culturally evolving, privacy-aware world

4. Hiring and retaining diverse talent

Client Impact

Capturing customer voice for a San Francisco ad tech giant

How we helped a digital advertiser implement new data privacy regulations to best meet advertising buyers needs

Inspiration

Brand Trust: What it is and why it’s important