Welcome to the Insights Matrix
2022 showed up as quite the year for B2B research. We delivered over 850 projects for 250 clients across 25 industries, partnering with the world’s top brands in the process. We’ve seen some brilliant and despicable things along the way, compiled into your handy guide to the state of B2B research. Looking to make brilliant decisions in 2023? See how Microsoft, McKinsey, Salesforce, Figma, Fortune, Adweek, and Meta do it below.
The 2023 Insights Matrix
We partnered with over 250 teams to bring you the download on what’s happening in B2B research.
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You’ve got a partner in us. From designing research to actioning your data, shaping strategy to servicing stakeholders—we work with you to ensure your research yields maximum impact.