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B2B Product Market Research Company Capabilities

We’re the product market research company that enables you to act on UX needs and opportunities, define successful market entry strategy, and launch industry-leading new products. Source insights straight from customers and prospects, and make product decisions in confidence. Our product market research company is here to consult on the questions top product leaders ask at each stage of the development cycle, from product launch to market expansion.

Market studies

  • Total addressable market (TAM) assessment
  • Market segmentation and growth assessments
  • Competitor assessments and benchmarking
  • Customer pain point assessments

Product development

  • Concept testing and desirability studies
  • Product validation 
  • Product testing 
  • Product-market fit

UX & UI research

  • UX mockup testing
  • Tree testing
  • Card sorting
  • Usability studies

Go-to-market strategy

  • Name research
  • First call deck testing
  • Webpage mockup testing
  • Persona mapping studies
  • Journey mapping studies
  • Selection criteria studies
  • Pricing studies
  • Bundling and conjoint studies
  • Marketing funnel studies
  • Message testing
  • Tagline testing
  • Marketing campaign impact studies

Product management

  • Net promoter score (NPS) studies
  • Customer satisfaction score (CSAT) studies
  • Migration path tests
  • Brand perception studies
  • Brand tracking

Product research services to deliver both scale and specificity

Our product research company technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only product research company that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.

140+

industries

  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

NewtonX helps industry innovators turn inquiry into opportunity.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
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Why Microsoft chose NewtonX to develop an innovative new product strategy

Our insights played a crucial role in Microsoft's product strategy development.
Read the Case Study
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How Salesforce delivers pitch perfect messaging for Dreamforce

Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
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Want to see how NewtonX can help you?

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Resources

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[Webinar] The new product research framework making waves in the Fortune 500

Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.

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What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

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How to hire the right B2B market research company

Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences

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Take it from the world’s leading companies

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

Michelle Mere
Senior Director of Customer and Market Insights, Salesforce

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft