Your buyers, always available
Simulate how your specific B2B segments would answer, built on your research plus our verified professional data. Ask between study cycles.
Grounded in verified human intelligence.
NewtonX Synthetic Personas are built on real data from real, verified professionals — not generic AI models trained on public internet content.
Grounded in real expertise
Synthetic Personas are built from primary research with 100% verified professionals, not scraped data or generic models
Instant iteration
Test new questions, messaging, and concepts on demand without re-fielding a full study
Cost-efficient depth
Extend the value of every research investment by querying your synthetic audience as new questions arise
Synthetic personas
A proprietary architecture built for defensible decisions in B2B
Persona shells
Proprietary behavioral framework how B2B buyers think, evaluate and make decisions across key behavioral and attitudinal dimensions.
NewtonX ready to use personas
Enriched shells with NewtonX identity-verified behavioral, attitudinal, and professional data from over 100k data points across 100 B2B buying categories.
Client specific customization
Persona customized to client ICP through client owned research and historical data to reflect their actual buyers
Personal evolution
Persona moves with the market and gets smarter over time as new research is added.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
C-suite insights advance Teradata's position in trusted AI
- 294 survey respondents
- 26 expert interviews
We’re the trusted research partner of the world’s leading companies.
“Collaborating with NewtonX helped us accelerate our position in trusted AI, leveraging credible insights from C-level execs and AI leaders deeply connected to their organizations’ strategy and long-term vision.”
"This benchmarking report doesn’t just highlight where growth stage companies are — it uncovers what forward-thinking leaders are doing differently to succeed. NewtonX was a trusted partner for this work."
"We chose NewtonX to ensure our findings reflected genuine market experiences. The data from leaders actively building in this space moved us beyond theory to practical truth."
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"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
