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Brand & Communications
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Customer Research
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Market Opportunity
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Product Research
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Advertising Effectiveness Track and measure campaigns -
Brand Tracking Monitor brand value -
Brand Awareness Benchmark and compare -
Message Testing Refine your messaging -
Brand Perception Measure brand health -
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Customer Journey Research Know your buyers -
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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ArticleThe AI Frontier: How Digital Twins Are Reshaping Product Marketing
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ArticleMost AI is failing. Our new research with TikTok offers a better roadmap
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ArticleSegmenting the unseen: psychographic segmentation for deeper B2B customer understanding
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Case StudySchneider Electric exposes America’s hidden water crisis and calls for smart infrastructure action at Climate Week
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Case StudyPega demystifies Agentic AI and delivers a roadmap for enterprise adoption
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Case StudyKolsquare Drives Industry Dialogue and Press Coverage with Creator Economy Report
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PressANA and NewtonX Announce Partnership to Advance B2B Marketing Confidence and Impact
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PressCan AI Agents Improve Customer Experience? Teradata and NewtonX Survey Reveals Most Enterprises Aren’t Ready to be Autonomous, Despite Optimism
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PressDeloitte and TikTok Release Whitepaper Featuring Insights from NewtonX and Kantar
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4 results for Case Studies Human Resources
C-suite insights advance Teradata’s position in trusted AI
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
Transmission Elevates The B2B CMO in the Boardroom
As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.
How a design software company uncovered trends and best practices for hiring designers with NewtonX
Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.
Top tech company attracts and retains top tech talent with Q3 approach
Enabling an innovative and competitive talent strategy through precise, accurate expertise.