NewtonX leverages AI to provide access to the highest quality B2B subject matter experts in the insights industry through five key products:
As the only B2B market research firm, NewtonX provides end-to-end, large-scale & global survey capabilities, from coding to fielding, delivering 500 respondents in 5 business days. Unlike panels, NewtonX not only has the highest quality of B2B experts but is also not bound by any limitations on number of experts.
Phone consultations with experts to get critical business insights. Experts are custom-sourced for each request to be most recent and targeted for the project. based on parameters provided by the client. Targeting can be granular to the level of geography, seniority, skills, past employers, company size, job title, etc.
From focus groups, to expert round tables and short-term in person consultants, NewtonX’s custom-recruited experts not only can pass on their knowledge via phone consultations but can join in person to give visual feedback or enforce a client team temporarily.
Our experts not only fill traditional surveys but can complete one time or continuous online activities to provide clients with the insights they need (e.g., interactive online communities, UX feedback on demos, etc.)
NewtonX has an internal team of top consultants (former McKinsey, IBM, Bain consultants) and can combine top consulting work with high-end B2B market research to provide a holistic experience at the fraction of the price of a full consulting project including hypotheses definition, interview guide design, survey design, insight gathering, analysis and recommendation.
- We provide transcripts and recordings so our clients can focus on the interview insights and not note taking
- NewtonX can provide professional B2B market research moderators to design interview guides and lead expert discussions
- We have comprehensive report & analysis capabilities and can give access to intermediary results, live progress dashboards and survey and call trend analyses
- NewtonX can provide cross-tabulations, regression analyses, max-diffs and any other traditional market research analysis
Marketing & Advertising, Brand & PR Research
NewtonX has access to senior decision-makers in marketing & advertising as well as in branding, media and PR. From CMOs, CROs, Marketing Directors, DSPs and beyond, we work across marketing budgets from small to enterprise media and marketing buyers. Whether you are looking for corporate insights or for marketing agencies (Big 6 or independent), NewtonX can provide one of the largest B2B sample sizes in the industry. Smart media choices grow brand strength, market penetration and sales. We help advertisers, agencies and media owners to measure and optimize the effectiveness of their content and activity across all media channels. Our custom recruiting method allows us to fulfill projects of any size. Our ability to source across industries and geographies means that most of our clients don’t need to work with other B2B market research vendors when they work with NewtonX.
We have been working with Big Tech and other B2B tech clients for years and our subject matter team knows the needs of clients whether it is sourcing cloud decision-makers, data lake engineers, data analytics users and more, NewtonX has worked with 100,000+ tech experts over the years that are available any time as well as the ability to recruit niche experts (e.g., professionals who evaluated Aurora serverless over the last 6 months)
NewtonX’s co-founders are former McKinsey consultants and as such NewtonX knows the needs of consulting companies better than anyone else. NewtonX tailor to consultants’ need of fast turnaround projects and sends the first experts same day or within 24 hours at the latest. NewtonX also knows that consulting firms’ clients can change direction quickly and as such keep consulting projects agile to pivot quickly when needed.
Investment and Financial Services Firms
NewtonX works with Private equity firms, hedge funds, venture capital firms and other B2B financial institutions. We know the often sensitive nature of projects, the level of confidentiality required and the high compliance standards in the finance industry. NewtonX has client specific compliance frameworks and processes to ensure all financial services clients can get the insights they need without having to worry about compliance and regulations.
NewtonX has worked with healthcare companies for many years. From hospitals to medical device manufacturers to healthcare insurance companies and biotech, NewtonX can navigate the complex and technical ecosystem of healthcare. Our healthcare expert team members are specialized and can advise our clients on the best B2B research approach, compliance aspects to consider and can help (e.g., understanding cephalosporins / beta-lactams) clients define their research needs. NewtonX has custom recruiting methods for these often very hard to reach audiences and can recruit doctors, nurses, medical researchers, medical officers and more in a matter of hours.
IT and Telecommunication Companies
We have worked with a roaster of global telecommunication companies and IT integrators and a large existing network of telco and B2B IT experts (NewtonX has several Fortune 500 CIOs and CTOs in its roster) as well as our custom recruiting allow our IT & Telco clients to get quick access to their targets to make critical business, product, market decisions.
One of NewtonX’s goals is to democratize knowledge access and not just make it available to the world’s largest companies. As such NewtonX has worked with many Startups including MaRS (Canada’s largest startup accelerator) tailoring our services to startups’ specific needs.
NewtonX has worked with companies from many other industries from gaming to retail, automotive and more. For each client, a respective NewtonX team member with industry experience advises our clients on the best approach to get the insights they need. Our algorithm identifies the best experts out of 1.1 billion professionals whether it’s 10 retail analytic experts from the largest US retailers, Infotainment experts from the top Automotive OEMs or game developers in Asia for PC, console and mobile games, NewtonX can recruit within a few hours.
Select a Case Study below
Case Study 1
Large-scale web consultation project @ Market Insight Study on Voice of the Customer for AWS AI/ML tool
Case Study 2
Fast turnaround due diligence @ Understanding market dynamics and competitive landscape in the Food Distribution industry
Case Study 3
Large-scale B2B survey @ Analyzing shifts in public opinion on different advertising platforms and data privacy
Case study 4
End-to-end consulting services @ Understanding simulation offerings for physical engineering audience
Case study 5
Understanding investor perception in a new market @ Comparative market study to analyze global sentiment for investing in a country
Case Study 1
Large-scale web consultation project
A technology company was looking to deeply explore and profile various AI audiences and roles, providing intelligence about the purchase process, methods for outreach, and how to encourage the desired behaviors across each audience to better understand how to adapt its AI/ML offering.
In a matter of hours, NewtonX leveraged its AI powered search engine and presented three expert profiles for the client’s immediate review. Over a two weeks span, NewtonX arranged 64 1-hour long phone consultations across three key customer segments. Key customers include:
- AI Services Users (Users of at least one of the discrete AI Services)
- ML Model Builders (Users of Machine Learning tools from any provider)
- AI Services Intenders (Explorers of AI Services, but have yet to adopt any AI/ML tools)
Customer Insights – The technology company gained critical insights into purchasing decisions and selection criteria for AI and ML tools across different sectors and geographies.
Key Takeaways – The in-depth interviews enabled the client to understand customers’ most important needs and pain points, paving the way for an improvement in the client’s current product offering.
Case Study 2
Fast turnaround due diligence
A consulting firm was working on behalf of a client to map out the current market trends in the natural food distribution industry, competitive landscape and contract negotiation between food retailers and distributors. The client needed to understand best practices for distributor-retailer relationships as well as pricing and margins set out in contracts.
Upon receipt of the client request, NewtonX launches\d a comprehensive search and reached out to a carefully curated list of experts using its proprietary platform. In a matter of hours, NewtonX started connecting with industry experts to test their knowledge. Over the course of a week, NewtonX arranged 15-phone consultations with the following groups:
- C-level executives at well known grocery retailers
- Heads of partnerships at major national food distributors
- Industry consultants at commerce associations
Market Visibility – The client gained a deep understanding of key value drivers in distributor – retailer relationships and most commonly used business models such as the cost-plus model
Integration and Disruptions – Interviews with experts on both retail and distribution side revealed a significant level of vertical integration and technology disruptions shaping the industry’s future
Case Study 3
Large-scale B2B survey
A global advertising platform was looking to understand how advertising and marketing professionals around the globe perceived their platform in the light of new privacy rules and regulations such as GDPR. The client sought to gather feedback on the “trust levels” that advertisers had for their various ads platforms.
NewtonX launched a comprehensive survey across nine key geographies including U.S., UK, Brazil, Mexico, Germany, China and Japan to gather feedback from top advertising and marketing professionals in some of the world’s most advanced economies. Over a 11 week period, NewtonX gathered responses from 5000+ advertising professionals with the following example backgrounds – a scale at which no other company could deliver high end B2B marketing professionals:
- Chief Digital Officers of large advertising firms
- Heads of Media at Independent creative agencies
- Directors of Marketing at Fortune 500 companies
Powerful feedback – our client gained visibility into each of its platforms’ public perception as a result of detailed open-ended responses provided by NewtonX experts
Clear Agenda – results of the survey led to the implementation of a new data protection strategy for the client’s advertising platforms
Case Study 4
End-to-end consulting services
A tech firm was looking to understand the market opportunity for simulation software in physical engineering industries (manufacturing, automotive, mining, construction, etc.) and the recommended go-to-market strategy
NewtonX designed a comprehensive 4 phases project to develop the best strategy:
- Phase 1: Market research including trend report analysis and initial expert interviews to develop hypotheses and define preliminary customer segments, pain points of existing solutions and personas
- Phase 2: Survey design to collect data and confirm/refute hypotheses and fielding for 300 physical engineers across 3 continents, 10 industries and 5 persona groups
- Phase 3: Cross-tab analysis of survey results and targeted expert interview follow ups to provide context to survey results
- Phase 4: Synthesis and go-to-market strategy including business model, pricing, product offering and synergies with existing company offering
Status quo Snapshot – As a result of the high quality of responses provided, the client was able to evaluate where their existing offering stood in terms of addressing customer pain points and how they could tailor their products to various personas
Opportunities for growth – Comprehensive go-to-market recommendations with feature development roadmap, business models, value capture model, pricing and implementation to plan
Case Study 5
A market research firm was working on behalf of a country’s national investment office to understand how their country was perceived by foreign investors from an investment stand-point. The client wanted to conduct a survey to analyze how foreign investors viewed investing in the country across different industries such as Agriculture and Clean Energy. The client also wanted to benchmark investor sentiment against that of different countries
NewtonX immediately connected with the client to establish a clear understanding of the scope and desired audience of the survey. Within two weeks of time, NewtonX collected 200 responses from hard-to-reach senior investment officials in North America, Western Europe and Asia. The survey collected responses from:
- Chief Investment Officers of global investment companies
- Senior Business development executives at multinational corporations
- Strategy Heads of Fortune500 companies
Feasibility Snapshot – As a result of the high quality of responses provided, the client was able to evaluate where each industry stood in terms of attracting foreign investment and how this compared to other countries’ foreign investment performance.
Opportunities for growth – The valuable feedback provided by NewtonX experts facilitated the investment office to devise new strategies to improve foreign direct investment to the country such as tax breaks and economic incentives.