Measure recognition among key buyers
How well does your target market know you exist — and what do they think when they hear your name? NewtonX brand awareness research gives you a clear, data-backed picture of where you stand in the minds of verified decision-makers, so you can invest in the awareness gaps that matter most.
Our services & capabilities
Brand awareness isn't just about recognition — it's about being top of mind when buying decisions are made. NewtonX measures unaided and aided awareness, brand recall, and association among the exact professional audiences you're trying to reach, giving you benchmarks that inform media spend, content strategy, and competitive positioning.
Aided and unaided awareness measurement
Competitive awareness benchmarking
Brand recall and recognition studies
Awareness tracking over time
Category association mapping
The benefits of brand awareness research
Understanding where you stand in the awareness landscape helps you direct marketing investment toward the audiences and channels where it will have the most impact.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How a digital media platform uncovered advertiser perceptions with NewtonX brand tracking
- Brand tracker set up in 15 days
- Found, recruited and screened 200 extremely niche decision-makers within a complex quota structure
- Engaged with decision-makers from 80 agencies, 80 marketers, and 40 in agency trading desk, demand-side platform and supply-side platform roles
- Delivered actionable data for improving positioning and product development
We’re the trusted research partner of the world’s leading companies.
"Partnering with NewtonX to produce the agency’s first-ever B2B Marketing Report positioned us to lead the conversation at a critical point in B2B marketing. Together, we quantified the challenges and opportunities facing B2B CMOs, which gave our research the authority to ignite an important industry discussion."
"Partnering with NewtonX positioned us to lead the conversation at a critical point in B2B marketing."
"We quickly realized there was a natural fit for partnership because NewtonX specializes exclusively in B2B research."
