Audience Intelligence

Know what your buyers need

Understand what drives your buyers’ decisions, where experiences fall short, and how to earn more loyalty.

Why NewtonX

Audience intelligence requires more than a clean sample. NewtonX maps the full B2B buying group and custom-recruits the exact professionals your question requires, while our researchers connect their needs, behaviors, and decision criteria into a clear view of how decisions get made and where your experience can improve.

Recruit the exact buying group
Custom-recruit the roles, seniority levels, industries, and decision-makers that shape each B2B purchase.
Connect what buyers say to what they do
Combine interviews and surveys with the same verified audience to link motivations, behaviors, and decision criteria.
Keep your audience intelligence current
Refresh your understanding as markets shift, using longitudinal insight from professionals you can recontact.

Our services

Buyer Journey Mapping
Friction points, and drop-off moments across the path to purchase and beyond
Customer Satisfaction Research
Understand what experiences are helping or hurting satisfaction
Customer Loyalty Research
Identify the drivers of retention and advocacy
Persona Research
Build rich, data-backed profiles of your buyers and users
Industry & audience expertise

NewtonX helps industry innovators turn inquiry into opportunity.

We deliver research you can trust

140+

industries reached by our
search

100%

verified respondents

5+

quality check processes

96%

of clients start a second project with us

We're the trusted research partner of the world's leading companies.

"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."

Matt Harris
Senior Audience Intelligence & Insights Manager - Checkout.com

"We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not that many people are leveraging or thinking of doing these mixed methods."

Kitty Zu
Quantitative UX Research Lead - Pinterest

"In my 10 years at Vanguard, we had never been able to reach this audience — until we met NewtonX."

Head of Advisor Research
Vanguard

"A huge thank you to NewtonX for delivering on their commitment of excellence, and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry."

Michelle Mere
Senior Director of Customer and Market Insights - Salesforce

"It is critical that we use high quality data as the foundation for such important business decisions. And that is not always convenient… Working with NewtonX allows us to get access to a diverse set of stakeholders and experts to learn from.

Maarten Lagae
Executive Director of Insights & Analytics - Landor & Fitch

Let’s work together

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