Know the buyers behind every decision
Build evidence-based personas from verified professionals to understand the motivations and decisions shaping your buying committee.
Our services & capabilities
NewtonX surveys and interviews verified professionals across the buying committee to uncover their needs, behaviors, pain points, information preferences, and decision criteria. We turn those insights into practical personas your marketing, sales, product, and customer teams can use.
Buyer persona development and validation
Buying committee role mapping
Needs and pain point analysis by persona
Content and channel preference research
Persona-based segmentation
The benefits of persona research
Evidence-based personas give teams a shared view of who they serve, how each buyer makes decisions, and what moves them forward. Use that clarity to sharpen targeting, tailor messaging, and align product and customer strategies.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry
We’re the trusted research partner of the world’s leading companies.
"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."
"I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data."
"A huge thank you to NewtonX for delivering on their commitment of excellence, and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry."
