The right research for all your B2B needs
The NewtonX team is dedicated to providing actionable insights that drive real business impact.
Trust, speed, and expertise you need
The NewtonX Graph scans 1B+ professionals across 140+ industries and verifies every respondent through identity checks.
Recruitment, collection, analysis, and delivery are all underpinned by AI from day one.
AI handles velocity, while our experts handle validity and business context, always keeping humans in the loop.
Research advisors to guide you
NewtonX’s expert research advisors work with you to conduct the right type of research and get the answers you need.
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Uncover whitespace, understand demand, and enter new markets with confidence.
Analyze competitors, positioning, and the broader market landscape to identify where your business can differentiate.
Understand demand, market dynamics, and barriers before entering a new market.
Assess whether a market opportunity is viable, attractive, and worth pursuing before committing resources.
Understand audiences deeply to tailor experiences and drive loyalty.
Identify meaningful audience segments based on shared needs, behaviors, and decision criteria so teams can target more precisely.
Build evidence-based personas grounded in real buyers, behavioral signatures, and decision criteria.
Uncover the decision drivers, pain points, and moments that shape how B2B buyers move from need to action.
Shape perceptions, track awareness, and prove what is resonating in market.
Understand how your advertising performs with the B2B audiences that matter—what resonates, what drives action, and where performance can improve.
Track the B2B marketing funnel over time, from awareness and consideration through brand perception and action.
Test narratives and messages with the right B2B audiences to understand what resonates and why before launch.
Validate new products, features, and pricing so every launch is grounded in stronger evidence.
Test and refine product or service concepts with the people who will evaluate, buy, and use them before development.
Understand willingness to pay, price sensitivity, and the trade-offs that shape demand.
Validate product prototypes, features, and experiences with the audiences that matter most before launch.
Thought leadership to promote you.
Turn your B2B research into branded reports, media-ready narratives, AI-optimized content, and co-marketed distribution that earns coverage and credibility.
We’re the trusted B2B research partner of the world’s leading companies.
"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."
"It is critical that we use high quality data as the foundation for such important business decisions. And that is not always convenient… Working with NewtonX allows us to get access to a diverse set of stakeholders and experts to learn from.
See what we can do
Have a question in mind?
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