Competitive analysis

Know exactly where you win

See how buyers rank you against competitors and where the positioning gaps are. Use it to sharpen your differentiation.

Our services & capabilities

NewtonX surveys and interviews verified buyers who have evaluated, purchased, or rejected competing products. The result is ground-truth insight into strengths, weaknesses, and positioning gaps across your competitive set.

Competitive perception benchmarking

Competitive positioning assessment

Win/loss analysis

Market share estimation

Feature and capability comparison

The benefits of competitive intelligence

Real competitive intelligence — from the buyers who make the decisions gives you the clarity to differentiate, position, and win with confidence.

Positioning clarity
Know exactly how buyers perceive you versus competitors
Opportunity identification
Find the gaps competitors aren't filling
Sales enablement
Arm reps with verified competitive proof points
Product priorities
Invest in the capabilities that create differentiation
Strategic defense
Anticipate competitive moves before they impact your pipeline

Trusted by industry-leading companies to make critical decisions

Adweek
WSJ
Linkedin
Microsoft
Salesforce
Fortune
Meta
Bain & Comapny
Stripe
Servicenow
Teradata
TikTok
Schneider Electric
Coinbase
Amazon
Ogilvy
Figma
Doordash

We deliver research you can trust

140+

industries reached by our
search

100%

verified respondents

5+

quality check processes

96%

of clients start a second project with us

See our success

We’re the trusted research partner of the world’s leading companies.

"We strategically incorporated a red herring into our survey as a litmus test for NewtonX’s quality. Compared to three well-known panel providers, the results spoke volumes — around 25% of each panel’s sample had to be excluded and virtually none from NewtonX. The conviction this survey gave us was absolutely critical when it came to underwriting the impact of new technology on a complex market."

Henry Stannard
Partner and Managing Director - Coalesce Capital Advisors

"Our clients across oil and gas are facing intense economic, geopolitical, and environmental challenges. They need to do more with less. NewtonX was invaluable in recruiting and engaging the right industry decision-makers to extract insider knowledge."

Joshua Trott
Chief Revenue Officer - Workrise

"I can say without a shred of doubt that the best sample quality came from partnering with NewtonX."

Greg Timpany
Market Researcher - Salesforce

"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."

Jason Talwar
Insights Executive with 15+ years of experience - Salesforce, Tableau, Microsoft)

Let’s work together

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