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Why Microsoft chose NewtonX to develop an innovative new product strategy
Overview
- Niche audience with ITDMs and power users of cloud computing services
- Innovative Q3 Methodology featuring hybrid qual-quant-qual approach
- Hyper-specific insights related to competitive benchmarking, market-entry insights, pricing parameters, and more
- Project called for truncated timeline and speedy delivery
Microsoft's Problem:
Microsoft was working on the launch of a new cloud product using Azure Cloud Services. They wanted to gain technology market research insights from ‘power users' and decision makers. Specifically, they needed specific data points in competitive benchmarks, market-entry insights, integration insights, and pricing parameters. As a result, they tapped NewtonX to source a huge quantity of data points from dozens of experts.
Our Solution
NewtonX gathered insight via a mix of qualitative one-on-one interviews and a large-scale quantitative survey, called the Q3 Formula. We used the in-depth interviews to inform how we constructed the final survey. After we finished our research, our findings proved crucial to Microsoft's product strategy development. Ultimately, our contributions to Microsoft's research led to their putting together a white paper on the topic.
Download the Microsoft case study today.
Methods used
Research Advisory
Surveys
Our end-to-end global survey quantitative research company capabilities range from coding to fielding, with the ability to deliver business-specific insights at scale.
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