IT and Technology Market Research

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Industry Overview

Competition among technology companies is more intense than ever. Technology advancements, lower switching costs, and tech talent shortage have made it more difficult to maintain a competitive advantage and more important to make decisions based on robust data and accurate insights.


IT and technology market research prepares your organization to thrive in a changing landscape


NewtonX is your ideal research partner in the technology industry. Our innovation-driven approach uses AI to recruit, a targeted outreach process, technology that verifies identity and expertise, along with analytics that turn raw data into real-time intel. 

With access to over 1.1 billion professionals, our NewtonX Knowledge Graph pinpoints the exact individuals with the answers to your most critical business questions around industry challenges such as:  

  1. Increased competition through new technologies that are emerging faster than ever like 5G, next-gen AI, robotics and blockchain. Technology companies need research to win the war of innovation and create value for customers.
  2. Staying close to customers to understand their needs in an increasingly competitive business environment. Staying close to B2B customers to understand what they value is what fuels growth.
  3. The ability to recruit and retain top talent is one of the toughest challenges tech companies face. Understanding how tech talent perceives a company and why professionals might choose it is critical in attracting, recruiting, and retaining top talent and rockstar developers.

We deliver surveys, one-to-one consultations, and end-to-end strategic advisory services to take your technology market research to the next level.


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Technology market research helped leaders innovate smartly and stay ahead

Helping a top 5 global technology company stay ahead in cybersecurity

For a global technology company client, we delivered competitive insights of 7,500 cybersecurity decision-makers, some 25% of CISOs across all of the Fortune 1000


How Tableau used a NewtonX brand tracker to sustain innovation

Tableau needed precise insights to benchmark user awareness, perception, and usage we custom recruited and surveyed 600 IT and business decision makers in 10 days.


Microsoft chose NewtonX to develop an innovative new product strategy

Microsoft was working on the launch of a new cloud product and needed to research “power users.” NewtonX to source a huge quantity of data points from dozens of experts.


How Salesforce delivers pitch perfect messaging for Dreamforce

Planning and designing messaging for the world’s most beloved tech conference required deep insights to craft relevant experiences across a complex and diverse customer base.

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