170 results for Article
Georgian and NewtonX show B2B growth-stage companies how to scale AI in R&D and GTM
NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.
20 B2B Brand Awareness Survey Questions That Improve Strategic Planning
Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.
17 customer retention survey questions to unlock relationship drivers
Keeping your customers is key to a growing and profitable business. Here are customer retention survey questions to explore drivers of customer loyalty.
How Synthetic Sample in B2B research enhances data quality
Recently, there’s been significant buzz about synthetic research in B2B research—both excitement and concern. “I’m skeptical…is there any research showing that synthetic data is accurate?” This is what we’ve been hearing from the research community.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
ChatGPT dominates the AI market, but the Google threat looms
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
[Video] Meet NewtonX Prime: Instant insights for smarter investments
NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.
[Webinar] The new product research framework making waves in the Fortune 500
Leon Mishkis, COO at NewtonX, shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.
Adweek + NewtonX Reveal Insights on CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
Use primary research at scale to find your edge on the market
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
How the top 6 GLG competitors deliver on market intelligence
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
The Gabor Granger method for pricing optimization
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Unlocking value with the laddering method
Discover the emotional motivation behind your prospects’ purchasing decisions using the laddering method.
Securing reliable outcomes with monadic testing
Steer your decision-making in the right direction using monadic testing insights.
Understanding your customer with the value proposition canvas
Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.
Make industry waves with the Progress-Led Insights Framework
Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.
Beyond business insights: 5 steps to drive industry and cultural progress with research
Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.
Using in-depth interviews for richer business insights
Use in-depth interviews to take the shortest route to the most valuable insights. Intensify your understanding of your clients’ decision making processes.
How to use generative AI deliberately, for better B2B research results
Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s
The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime
Leading firms are using new technology to maintain their edge, and those without it risk falling behind.
Find out what clients really think using attitudinal segmentation research
Attitudinal segmentation helps you see your business through your clients’ eyes. Knowing how your clients think and feel is a strong competitive advantage. Your industry might be defined as B2B, but all communication is very
How research helps your B2B buyer persona evolve with your business
You want to focus your time, energy and budget on marketing to the right people. You know that B2B buyer personas can be an excellent tool to achieve this. But only if they’re created and
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
Why measuring ENPS is critical for improving retention
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
[Webinar] How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
How R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
Tell stories with textured data, not flat data: How $11B unicorn Checkout.com supercharges growth
As heard at GreenBook’s IIEX Europe 2023: Matt Harris, Checkout.com Senior Customer Research & Insights Manager, and Sascha Eder, NewtonX CEO reveal how to maximize your research spend.
10 tips for improving how to measure advertising effectiveness
Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.
19 buyer persona survey questions for strategy insights
Here are some tips for creating customer personas for your brands to truly understand your target audience and share across teams.
How the right win-loss survey questions improve sales and marketing performance
Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.
B2B message testing survey questions that increase marketing effectiveness
Asking the right message testing survey questions will help you understand how to connect with prospects and customers.
The right brand perception survey questions boost your marketing ROI
In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.
Ask customer experience survey questions to measure customer relationships
Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.
Using Research Strategies to Find and Overcome Market Entry Barriers
Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are
Research 6 Key Components for a Successful B2B Market Entry Strategy
You can increase the success of your B2B market entry strategy by gathering data and insights across six critical areas. Here are how leading companies used B2B sample providers and research to increase the potential
Improving Your Research Improves Your B2B Go-To-Market Planning
The success of your B2B go-to-market planning rests on the quality of insights and data that are the foundation of the process. Bringing a new product or service to market is a high-stakes, costly, and
Market-Sizing Questions: Frameworks for Estimating Market Demand
Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.
B2B Customer Health Scores: 16 Questions for Success
The specific metrics that go into your customer health score should be customized to your business. Here are common customer health metric questions.
B2B UX Best Practices: Building Strong Business Relationships
Adopting B2B UX best practices will help your company deliver an exceptional experience for all users. You will forge strong business relationships that will support profitable growth. B2B UX research should be a part of
Strengthen Your B2B Product Launch Checklist with Custom Recruiting
Because so much depends on your B2B product launch plan, use custom recruiting to get decision-quality insights.
B2B Product Launch Strategy: Why Accurate Insights Matter
Make the right calls on high-stakes decisions. Here is how to use research at each step in the product launch process.
Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research
Download the PDF version here. Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve
Futureproof your strategy with the B2B Product Research Lifecycle
Introducing the Product Research Lifecycle: your winning framework to discover the questions top product, marketing, and UX leaders ask at each stage of the development cycle, from launch to market expansion.
How Salesforce delivers pitch perfect messaging for Dreamforce
Salesforce’s Michelle Mere and NewtonX CEO Sascha Eder reveal how custom recruiting transformed the B2B market research vital to the Dreamforce conference’s success.
How to Build Customer Loyalty in B2B
What is brand customer loyalty? Why is building and maintaining it important? Find out how you can improve the customer experience and increase loyalty.
How to Measure and Build B2B Brand Trust to Ensure Brand Safety
How do you build and measure brand trust & safety in the B2B market? Learn more about the insights you can tap into with custom market research.
Brand Health Measurement: Why Track Brand Health Metrics?
Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.
The Value of Building B2B Brand Awareness
How do you build, increase, and measure brand awareness in B2B industries? Read more about the value and insights you can gather by measuring awareness.
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
B2B marketing strategies differ from B2C strategies and affect how you conduct B2B research
B2B marketing strategies are fundamentally different from B2C strategies. Here are the implications of conducting B2B market research.
Building your B2B brand strategy on solid data
Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.
Drive growth with a data-rich B2B customer journey map
A B2B customer journey map is a valuable growth tool when you build it with rich and trustworthy data and insights.
How to futureproof your product strategy with custom product research
Recapping NewtonX COO Leon Mishkis’s talk at the Product-Led Summit on overcoming data challenges across the Product-Led Research Lifecycle.
NewtonX joins the Market Research Society
We're excited to announce that NewtonX has been accepted as a member of the Insights Association.
Quirk’s New York 2022: Three Takeaways on the Future of Market Research
Catch the leading perspectives on: prioritizing quality data, grounding results in business impact, and collaborative research.
Sharpen Due Diligence with B2B Market Research for More Profitable M&A Deals
Including B2B market research into your M&A due diligence process uncovers drivers of enterprise value.
[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation
Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.
Fixing data quality, finding next gen respondents, and future-proofing insights practices: SampleCon 2022 Takeaways
Key takeaways on trends in B2B market research, covering: fixing data quality, finding next gen respondents, and future-proofing insights practices.
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
Why Custom B2B Research is the Secret to Exponential Business Growth
NewtonX CEO Sascha Eder and Cascade Insights CTO Scott Swigart reveal how open expert networks yield high-quality answers to strategic questions.
Use Custom Recruiting to Find Experts with Business Insights
Highlights from NewtonX CEO Sascha Eder’s IIEX North America talk on using AI and automation to custom recruit experts for better business insights.
[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights
NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.
Gain proprietary insights with the NewtonX Knowledge Graph
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
How expert surveys power your edge in due diligence
Discover how top performing investors gain information edges with expert surveys at scale, multiplying data points from calls and maximizing research spend.
How a full-service B2B research provider can give you valuable business insights
Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.
The next generation of insights for hedge funds
Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is
How business leaders ensure success with NewtonX research
Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This
3 strategies to be the most innovative social media creator company
Online media and internet companies face increasing pressure to innovate amidst changing social habits and sentiments. Features are here today and gone tomorrow, dependent on user needs and preferences. Emerging technologies throw curveballs into product
How to hire the right B2B market research company
Better business decisions are fueled by quality insights. Yet in a sea of 46,000 providers, how do you find the strategic research partner who can source the exact audiences you’re looking for? Moreover, B2B audiences
Why B2B research panels aren’t enough
If you’re looking for B2B research, you might think that market research panels are a good place to start. They offer access to a large number of respondents often at a reasonable price. However, B2B
Why manufacturers need B2B market research
You need strong insights to navigate supply chain disruptions With unpredictable global disruptions, supply chain challenges are more complex than ever before. Manufacturers must solve for concurrent challenges across areas like demand fluctuations, product sourcing
How expert network companies boost your business strategy
Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.
Why is a social media influencer survey so hard to field?
Influencer marketing has quickly proven itself to be an essential tool for selling products and raising brand awareness online. Understanding how influencers and content creators think about marketing and the platforms on which they operate
B2B Market Research Methods for Better Decision Making
The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you
