Futureproof your business with healthcare market research

Healthcare market research sheds light on the challenges and opportunities that the industry faces. The right insights can inform strategies around providing equitable and high-quality patient care, improving operations, recruiting and retaining the workforce, and developing the right products and services to meet needs now and in the future. 

Products and services in this industry can vastly improve quality of life. The challenge is that the industry is complex and historically slow to change. Compliance and regulation along with structural inefficiencies have long been hurdles to organizations in this sector. However, as with many other industries, healthcare is seeing more rapid progress thanks to technological advances. These advancements can help improve healthcare, medical, life science, pharmaceutical, and biotech companies and the lives of the people they serve. 

Medical market research can help organizations investigate these areas and answer key business questions, such as:

What care providers and patients want

  • What are the needs and pain points of care providers and their patients?
  • What products and services do providers and patients truly value?
  • What does the customer journey and experience look like?
  • Who are the personas in this space?
  • What is the decision-making process for our target market?

What products and services to develop

  • What markets have growth potential?
  • Is there product-market fit with our offering?
  • How do needs and pain points translate into new product and service opportunities?
  • What pricing is appropriate for this type of offering?

How the organization or brand is perceived

  • What brands, products, and services are decision-makers aware of and considering?
  • How does our organization benchmark against competitors?
  • How are we differentiated from others in the market?
  • How is our brand’s reputation and health trending over time?
  • How can we ensure our provider and patient benefits do not get lost in the noise?

How to hire and retain the right talent

  • What types of people and skills do we need to be successful as an organization now and in the future? What are our talent gaps and needs versus what is available in the market?
  • How is our organization perceived by prospective employees?
  • What is the main driver of turnover in the industry?
  • How does our company culture and work environment compare to other workplaces?

What industry trends and shifts to expect

  • How can we incorporate DEI into our strategies and practices?
  • What new technologies are emerging and how will they change the way our industry does business? 
  • How can we apply tech to our own practice and what will offer the most ROI? Should we invest in AI/ML, virtual and telehealth services, and other technologies?

Want to see how NewtonX can help you?

Take it from the world’s leading companies.

There is no other research known to us that is this forward looking when it comes to innovation.

Carina Manteuffel
Engagement Manager, McKinsey & Company

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!

Senior Research Program Manager, Microsoft

Healthcare market research audiences we reach

Impact-driving healthcare market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your healthcare and medical market research questions. Here are just a few examples:


Healthcare professionals

IT decision-makers

Public health officials

Business owners

C-suite executives

HR leaders


Product managers

Marketing professionals

Purchasing decision-makers

Finance decision-makers

Users of particular product or service

Sales representatives

Practice managers


Insurance brokers

Benefits decision-makers

Our healthcare market research resource expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their healthcare market research company.

of new clients start a second project with us
industries & counting reached by our search
verified samples
quality check process

How NewtonX delivers business-critical healthcare research data

NewtonX will partner with you on your healthcare market research needs, whether you are developing personas, mapping the customer journey, testing new products and services, or formulating strategies to attract talent. As a full-service B2B market research firm, NewtonX can help you with any part of the research process—from strategy to execution to analysis—and with a variety of research methods, including qualitative, quantitative, and blended approaches. 

Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.

With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation. 

With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your healthcare strategies. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights that help you lead in the industry and drive positive impact in the healthcare and life sciences space.


Improving Your Research Improves Your B2B Go-To-Market Planning

The success of your B2B go-to-market planning rests on the quality of insights and data that are the foundation of the process.   Bringing a new product or service to market is a high-stakes, costly, and

Strengthen Your B2B Product Launch Checklist with Custom Recruiting

Because so much depends on your B2B product launch plan, use custom recruiting to get decision-quality insights.

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

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