our team

We’re on a mission to uncover world-class knowledge

Every employee plays an important role in delivering exceptional work for our clients. We’re a diverse community of motivated, high-performing, fun, and collaborative teammates.

We’re headquartered in New York, but our team spans the globe. Together we speak over 12 languages.

Sascha Eder

CEO & Co-founder

Sascha is the CEO and co-founder of NewtonX, building the company into a leading B2B research platform through automation and AI. Recognized as a Forbes 30 Under 30 in Enterprise Technology (2020), he has championed this vision since the company’s inception in 2017.

Sascha honed his strategy and operations expertise as a management consultant at McKinsey & Company and The Boston Consulting Group, where he helped leading tech companies develop their AI strategies. He holds Masters in Management degrees from MIT and HEC Paris, and his international career reflects his global outlook. A former member of the German national track and field team, Sascha now resides in New York.

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Leon Mishkis

Chief Operating Officer

Leon Mishkis is the COO of NewtonX, leading go-to-market strategy, revenue growth, and all client-facing operations. He shapes the company’s strategic direction and brings extensive experience scaling early-stage businesses, leveraging data and technology to drive innovation.

Previously, Leon was an Engagement Manager at McKinsey, developing growth strategies for pre-IPO companies and supporting their venture practice. He also worked with McKinsey’s Global Managing Partner on COVID-19 response programs for Fortune 2000 CEOs. Leon holds an MBA from the Wharton School and a Master’s degree in International Management from ESADE.

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What we believe

We’re ushering a new standard of truth in the B2B research community.

Our values guide us in building enduring relationships with the clients and professionals who make what we do possible.

Innovation

We challenge ourselves to take calculated risks, allowing us to deliver the best data with the best experts. We’re always finding new and creative ways to address our clients’ needs.

Ownership

We hold ourselves and each other accountable in raising the bar when it comes to world-class market research.

Community

We power NewtonX with an inclusive, talented, and dedicated team of researchers, consultants, and analysts.

Integrity

We’re on a quest to eliminate fraud from the research industry, and believe that groundbreaking insights deserve the highest quality data.

Our culture

We’re a diverse community of motivated, high-performing, fun, and collaborative teammates.

We love being social whether it's happy hour, going rock climbing or organizing a remote gaming night. We work hard but always make an effort to get together and get to know one another. Largely based in New York City, you can find us sightseeing, picnicking in Central Park or at the beach in the Rockaways. Online with our virtual events we travel even further - we've rescued seals, swam with sharks, practiced yoga, tasted wine and taken a coffee masterclass.

A largely international group, it's not surprising we love food of all kinds! Ask us about our #food slack channel or the best restaurant for any cuisine. 

Here's a quick look at some of the things we do to build our community of NewtonXers!

A few of our virtual and in-person events!

work with us

Interested in joining our team? Let’s talk.

See us in action

[Webinar Recap] The Science of Synthetic Data in B2B
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NewtonX sponsoring

How to build, validate, and apply synthetic personas in B2B research.

[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it
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NewtonX sponsoring
NewtonX speaking

NewtonX COO Leon Mishkis and Principal of Strategic Insights Jason Talwar discuss how augmented data delivers high-quality insights for niche audiences at a fraction of the time and cost, answering questions like “Can I trust it?” and “How does it work?”

Meet NewtonX at Cannes Lions 2026
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NewtonX sponsoring
NewtonX speaking

NewtonX is returning to Cannes. This time, we’re powering some of the most consequential conversations there.