Join the organizations who have already found success

Microsoft B2B Research

Want to see how NewtonX can help you?

We’re a market research online community company that delivers data you can trust

We’ve been lucky to work with organizations from Fortune 500 enterprises to the top consultancies, financial institutions, and leading market research companies who choose us as their MROCs partner. Our MROCs research methodology is designed to facilitate ongoing engagement with a target audience, ensuring that we receive accurate and up-to-date information over time. Our MROCs members are carefully vetted, and we maintain ongoing relationships with them to ensure their continued participation. Additionally, our in-house team of researchers is trained to monitor community activities closely, ensuring that our data is of the highest quality. With NewtonX, clients can be confident that they are receiving data that is both accurate and trustworthy, enabling them to make informed business decisions with confidence.

of new clients start a second project with us
industries & counting reached by our search
verified samples
quality check process

MROCs deliver both scale and specificity

NewtonX’s MROCs offer unparalleled speed and scale when it comes to market research. Our proprietary technology allows us to reach over 140+ industries quickly and effectively, ensuring that we can deliver accurate and relevant data to our clients on a tight timeline. Our MROCs methodology enables us to engage with our target audience continuously, ensuring that we receive ongoing feedback and insights. With our technology and expert team, we can reach a vast pool of professionals, delivering both scale and specificity. Whether you need to conduct large-scale surveys or in-depth interviews with a highly specific group, our MROCs can deliver the results you need quickly and effectively. With NewtonX, clients can receive high-quality market research data that enables them to make informed decisions and stay ahead of the competition.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Our market research community (MROCs) services

To employ NewtonX Communities, you determine the project parameters: the type and number of professionals; the mix of tasks and discussions; and the duration and frequency of the research activities. We take your project requirements and use them to custom recruit the best minds for the job. Using the NewtonX Graph, we scan our open network of 1.1 billion professionals across geographies and industries to source the expertise you need for your NewtonX Community. Once we’ve recruited your audience, we’re able to host and manage the research activities. During the project, we can maintain the relationship with your participants and, as needed, refresh the sample over time to generate additional insights or expand the Community’s robustness. As a full-service market research firm, we can even help you design and run your MROCs study from end to end. 

Strategy & planning

  • Research strategy design
  • Screener design
  • Interview guide design
  • Survey questionnaire design: survey draft creation
  • Custom survey: styling and video / audio elements
  • Typing tool
  • Online bulletin board setup


  • Community recruitment
  • Community hosting and management
  • Community moderation
  • Call and video recording
  • Transcription
  • Translation
  • Discussion threads
  • Data consolidation & cleaning
  • Raw data extract

Data analysis

  • Insight synthesis & analysis
  • RIM weighting (Random Iterative Method)
  • Crosstab analysis
  • MaxDiff analysis (a.k.a. Best-Worst)
  • Conjoint analysis


  • Interim post-interview summaries
  • Automated charting
  • Manual charting
  • Top-line reports
  • High-level report or presentation
  • Extended full report or presentation
  • Key insights
  • Hypothesis testing
  • White labeling

What is an MROC

market research consulting

How do MROCs work

financial services research

Advantages of MROCs

Branded MROCs are a powerful tool for businesses looking to gain insights into their customers’ behaviors and preferences. By creating a dedicated online community that is branded and tailored to their specific needs, companies can engage with their customers in a more personal and meaningful way, leading to a deeper understanding of their audience and more informed decision-making.

Here are five advantages of branded MROCs:

Enhanced Brand Awareness

Branded MROCs create a sense of exclusivity and belonging among members, which can result in stronger brand loyalty and advocacy. This sense of community fosters a unique connection between the brand and its customers, leading to increased engagement and interaction with the brand, ultimately resulting in greater brand awareness and recognition.

Increased Customer Insight

MROCs provide a direct line of communication between companies and their customers, allowing businesses to gather invaluable insights into their customers’ behaviors and preferences. By leveraging the insights gained through MROCs, companies can refine their products, services, and marketing efforts, leading to increased customer satisfaction and loyalty.


Branded MROCs are a cost-effective alternative to traditional market research methods. By creating a dedicated community of engaged customers, businesses can reduce the costs associated with recruiting participants for research studies, ultimately leading to a more cost-effective research approach.

Agility and Speed

With a branded MROC, companies have the ability to quickly and easily gather insights from their customers in real-time. This agility and speed of research allows companies to react quickly to changes in the market and stay ahead of the competition, ultimately leading to increased revenue and profitability.

Long-Term Customer Relationships

By creating a dedicated community of engaged customers, businesses have the opportunity to foster long-term relationships with their customers. This can lead to increased customer retention and lifetime value, ultimately resulting in a stronger bottom line for the business.

Types of MROCs

MROCs come in two main types: short-term and long-term. NewtonX offers a comprehensive solution for organizations seeking an MROC for their market research needs, whether short-term or long-term. Our platform provides the necessary tools and support to efficiently manage and maintain online communities while delivering high-quality insights.

Short-term communities

Built for a limited run and focus on a short-term campaign or project. They typically include up to 50 members, and respondent engagement lasts from one day up to a week or two. Since there are fewer participants, it is quicker and easier to set up and less expensive than continuous communities. Short-term communities are disbanded upon meeting objectives and do not require follow-ups.

Long-term communities

For both continuous and intermittent studies that may tackle various and changing topics over a lengthy period. They usually have a large member base, sometimes reaching thousands, and can involve months or even years of correspondence. Maintaining engagement in long-term communities can be more challenging since participation may be fickle and require constant management. Organizations need to dedicate staff to oversee the community, adding to the financial cost of the project.


B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

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Take it from the world’s leading companies.

We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not many people are leveraging or thinking of doing these mixed methods.

Kitty Z Xu
Staff Quantitative User Experience Researcher, Pinterest

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!

Senior Research Program Manager, Microsoft