Our research methodologies can solve your toughest business questions

Join the organizations who have already found success

Microsoft B2B Research
The Wall Street Journal

Want to see how NewtonX can help you?

We’re a qualitative market research company that delivers data you can trust

Our qualitative research company has been lucky to work with organizations from Fortune 500 enterprises to the top consultancies, financial institutions, and leading market research companies who choose us as their qualitative research firm.

of new clients start a second project with us
industries & counting reached by our search
verified samples
quality check process

We deliver both scale and specificity

Our qualitative research company technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Our qualitative research company services

NewtonX can partner with you on your B2B qualitative market research needs. We source the most knowledgeable minds across the globe and across industries to answer your research questions. As a full-service qualitative research company, we can also help you with your research from end to end—whether it’s strategy, interview planning, or analysis.

Strategy & planning

  • Research strategy design
  • Recruitment
  • Screener design
  • Interview guide design


  • Interview moderation
  • Call recording
  • Interview transcription
  • Translation

Data analysis

  • Insight synthesis & analysis


  • Interim post-interview summaries
  • Top-line reports
  • High-level report or presentation
  • Extended full report or presentation
  • Key insights
  • Hypothesis testing
  • White labeling

What is a qualitative research company

b2b market research capabilities

What are the main types of qualitative research company methods


Benefits of qualitative research

Qualitative research can offer unique insights into customers’ motivations, attitudes, and behaviors. By using techniques such as in-depth interviews, focus groups, and observational studies, researchers can gather rich and detailed data that can help inform product development, marketing strategies, and customer experience improvements. Benefits of qualitative research include the ability to uncover subtle nuances and complexities that quantitative data may miss, as well as the opportunity to generate new hypotheses and ideas. At NewtonX, we offer access to a global network of experts and professionals, enabling businesses to gain high-quality qualitative insights quickly and efficiently. With our proprietary technology and rigorous recruitment methods, we ensure that our clients receive reliable and actionable data to drive their business decisions.

In-Depth Interviews

Focus Groups


B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

How a hedge fund identified contrarian responses and risks missed by expert calls

Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.

How to futureproof your product strategy with custom product research

Recapping NewtonX COO Leon Mishkis’s talk at the Product-Led Summit on overcoming data challenges across the Product-Led Research Lifecycle.

Take it from the world’s leading companies.

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

Michelle Mere
Senior Director of Customer and Market Insights, Salesforce

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft