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Market entry research services and capabilities

The potential of any expansion into a new market is exciting – tempered only by having to consider the risks involved. Investing in a market research partner will give you market entry insights you can use throughout your organization.

  • Marketing and sales: Create new ICPs that identify their pain points, needs and aspirations – which form the foundation of a complete go-to-market strategy
  • Product leaders: Determine the appetite for a new product or feature, and its differentiation in the new market
  • C-suite: Identify barriers to new market entry, acquisition and new product launch opportunities, the health of the market, and understand the impact of the new market on the TAM
  • VC and PE investors: Measure investment or acquisition opportunities and validate investment theories, enables informed decisions on growth opportunities

The focus of your NewtonX market entry research is calibrated to your business objectives.

What is market entry research?

NewtonX market entry research methodologies are designed to give you a 360 view of the market you’re considering. It usually includes analysis of the market, competitors, clients, cultural conditions, socioeconomic environment, legal and regulatory issues, partners and risks.

These 100% verified insights give you the confidence and clarity to develop comprehensive market entry strategies.

Benefits of market entry research from a B2B market research partner

NewtonX custom recruits from 1.1billion professionals, across 140 industries, worldwide. We’ll find the exact professionals that are about to become your ICPs and ask them your key questions—even if you’re in a niche industry with a new or emerging target market. 

  • Quantitative research
  • Qualitative research
  • MaxDiff
  • Conjoint Analysis
  • Pricing research
  • Persona research
  • Competitive Landscape
  • Competitive Intelligence

Market entry research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?

What is market entry research?

customer satisfaction research

What are the benefits of market entry research?

The benefits of market entry research are multifaceted and play a crucial role in shaping the success of a business’s expansion into a new market. It serves as a cornerstone for strategic decision-making, ensuring that businesses navigate the complexities of new markets with a clear understanding of the opportunities and challenges they may encounter. Here are some key advantages:

Risk Mitigation

Market entry research helps identify potential risks and challenges associated with entering a new market. This includes understanding regulatory hurdles, cultural nuances, and competitive landscapes, allowing businesses to develop risk mitigation strategies.

Informed Decision-Making

By gathering comprehensive data, businesses can make informed decisions about the most suitable market entry strategy. This may involve choosing the right market segment, entry mode (e.g., joint ventures, acquisitions, or organic growth), and optimal timing.

Competitive Intelligence

Understanding the competitive landscape is crucial. Market entry research provides insights into existing competitors, their strengths and weaknesses, allowing businesses to position themselves strategically and differentiate their offerings.

Local Consumer Insights

Consumer behavior can vary significantly across different markets. Market entry research provides insights into local preferences, buying patterns, and cultural factors, enabling businesses to tailor their products or services to meet the specific needs of the target audience.

Regulatory Compliance

Each market has its own set of regulations and compliance requirements. Market entry research helps businesses understand and navigate these complexities, ensuring adherence to local laws and standards.

Resource Optimization

Efficient allocation of resources is critical for successful market entry. Research allows businesses to identify the optimal allocation of budget, manpower, and time, maximizing the chances of a successful entry.

Strategic Planning

Armed with thorough research, businesses can develop well-defined and strategic market entry plans. This includes setting realistic goals, establishing timelines, and aligning the entry strategy with broader business objectives.

Financial Forecasting

Accurate financial projections are vital for budgeting and resource allocation. Market entry research helps businesses estimate potential returns on investment, providing a foundation for financial planning and forecasting.

What are the challenges of market entry research?

While market entry research offers valuable insights, businesses often encounter several challenges during the process. These challenges can impact the accuracy of the data and the effectiveness of the market entry strategy. Here are some common challenges associated with market entry research:

Data Accuracy and Reliability

Obtaining accurate and reliable data is a persistent challenge. The availability and quality of data sources can vary, leading to potential inaccuracies in the analysis. Businesses must critically evaluate the credibility of data providers and validate information through multiple sources.

Cultural and Language Barriers

Entering a new market involves understanding cultural nuances and local languages. Misinterpretation of cultural factors or language barriers can lead to misunderstandings, affecting the effectiveness of marketing messages and strategies.

Regulatory Complexity

Navigating regulatory frameworks in a new market can be complex. Varying legal requirements, licensing procedures, and compliance standards demand careful attention. Failure to comprehend and adhere to these regulations can result in legal challenges and business setbacks.

Competitive Dynamics

Assessing the competitive landscape accurately is challenging. Competitors may not disclose sensitive information, and businesses might face difficulties in gauging competitors’ strategies, market share, and customer relationships.

Dynamic Market Conditions

Markets are dynamic and subject to rapid changes. Economic fluctuations, political instability, and unforeseen events such as natural disasters can significantly impact market conditions. Adapting strategies to these changes requires agility and real-time information.

Resource Constraints

Adequate resources, both financial and human, are essential for thorough market entry research. Small and medium-sized enterprises, in particular, may face challenges in allocating sufficient resources to conduct comprehensive research.

Time Sensitivity

Time is often a critical factor in market entry. Delays in gathering and analyzing data may result in missed opportunities or the implementation of outdated strategies. Efficient time management is crucial to capitalize on favorable market conditions.

Bias in Information

Information bias can arise due to cultural differences, preconceived notions, or selective data collection. It’s important to approach market entry research with an objective mindset and mitigate bias to ensure a more accurate understanding of the market.

What considerations should be made during market entry research?



Research 6 Key Components for a Successful B2B Market Entry Strategy

You can increase the success of your B2B market entry strategy by gathering data and insights across six critical areas. Here are how leading companies used B2B sample providers and research to increase the potential

Using Research Strategies to Find and Overcome Market Entry Barriers

Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.