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Market entry research services and capabilities

The potential of any expansion into a new market is exciting – tempered only by having to consider the risks involved. Investing in a market research partner will give you market entry insights you can use throughout your organization.

  • Marketing and sales: Create new ICPs that identify their pain points, needs and aspirations – which form the foundation of a complete go-to-market strategy
  • Product leaders: Determine the appetite for a new product or feature, and its differentiation in the new market
  • C-suite: Identify barriers to new market entry, acquisition and new product launch opportunities, the health of the market, and understand the impact of the new market on the TAM
  • VC and PE investors: Measure investment or acquisition opportunities and validate investment theories, enables informed decisions on growth opportunities

The focus of your NewtonX market entry research is calibrated to your business objectives.

What is market entry research?

NewtonX market entry research methodologies are designed to give you a 360 view of the market you’re considering. It usually includes analysis of the market, competitors, clients, cultural conditions, socioeconomic environment, legal and regulatory issues, partners and risks.

These 100% verified insights give you the confidence and clarity to develop comprehensive market entry strategies.

Benefits of market entry research from a B2B market research partner

NewtonX custom recruits from 1.1billion professionals, across 140 industries, worldwide. We’ll find the exact professionals that are about to become your ICPs and ask them your key questions—even if you’re in a niche industry with a new or emerging target market. 

  • Quantitative research
  • Qualitative research
  • MaxDiff
  • Conjoint Analysis
  • Pricing research
  • Persona research
  • Competitive Landscape
  • Competitive Intelligence

Market entry research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?


Research 6 Key Components for a Successful B2B Market Entry Strategy

You can increase the success of your B2B market entry strategy by gathering data and insights across six critical areas. Here are how leading companies used B2B sample providers and research to increase the potential

Using Research Strategies to Find and Overcome Market Entry Barriers

Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.