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Competitive intelligence research services and capabilities

Competitive intelligence market research goes far deeper than competitor analysis. The aim is to make you more competitive relative to all the factors in your environment, including: clients, distributors, technologies, macro economics, competitors, and anything else that impacts on your business. Everything that could impact your ability to sharpen and maintain your competitive edge is monitored.

It starts with a simple question: What do you want to learn? Each department will have a different answer to this. Product development might want to know which new feature to prioritize – especially if there’s a definite, unmet need to exploit. Marketing teams will use insights to direct messaging to a specific target marketing in a way that really differentiates your brand. Sales teams will use competitor intelligence to address pain points in the sales process itself. C-suite executives need reliable research to build sustainable competitive advantage into long-term strategy. 

NewtonX competitive intelligence research answers your strategic questions by using the right combination of techniques. For example, competitive landscape analysis, competitive benchmarking, or conjoint analysis that identifies attributes clients truly value in your products and services, and how they would make trade-offs between these offerings. 

Every element of NewtonX competitive intelligence research is done legally, ethically and with integrity.

Competitive landscape analysis

Competitive benchmarking

Competitor information synthesis

Conjoint analysis

Competitive intelligence research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only competitive intelligence research agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?

Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!

tracy wang
Tracy Wang
Ph.D., Senior Research Program Manager

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar Headshot
Jason Talwar
Salesforce Strategic Research, Principal Strategist

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

michelle mere
Michelle Mere
Salesforce Senior Director of Customer and Market Insights

Got Your Next Question in Mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.