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Competitive landscape analysis services and capabilities

Ongoing competitive landscape analysis gives you a snapshot of your current marketplace and helps you anticipate your competitors’ future decisions. You can see all your comparable strengths and weaknesses right now. But you can also track your competitors’ evolution over time. These insights are also useful for specific goal setting within your own trajectory. 

Crucially, NewtonX competitive landscape analysis gives you confidence in business critical decisions involving prioritization of product development and differentiation in the market. After all, you can’t optimize your main differentiators if you don’t know who else is in the running for your buyers’ attention. 

Competitive landscape analysis helps you understand where you have a competitive advantage that you can capitalize on. You can avoid investing in products or services that are already abundantly provided by the competition. It also uncovers needs or target markets that are not being met by competitors that you can pursue. 

NewtonX competitive landscape analysis uses the right combination of research tools to help you understand your competitors and the broader environment. This can be as specific as perceptual mapping to compare competitors against two key attributes. 

Competitive landscape analysis helps you establish your unique value proposition, find untapped opportunities and direct development resources more effectively.

Competitor assessments

Competitor benchmarking

Market segmentation and growth

Competitive Landscape Analysis to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only competitive landscape analysis agency that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.

140+

industries

  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

NewtonX helps industry innovators turn inquiry into impact.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
Read the Case Study
Close,Up,Of,Examining,Of,Test,Sample,Under,The,Microscope Case Study

How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

We helped our client use a multi-wave tracker to keep up with changes to the healthcare, pharma, and biotech landscapes in the wake of Covid-19.
Read the Case Study
james-aldrin-akPxU-g_kV4-unsplash Case Study

Helping our client retain market leadership in the ad tech space

We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
Read the Case Study

Want to see how NewtonX can help you?

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Resources

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The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

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Brand Health Measurement: Why Track Brand Health Metrics?

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Building your B2B brand strategy on solid data

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Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our Microsoft team!

tracy wang
Tracy Wang
Ph.D., Senior Research Program Manager

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar Headshot
Jason Talwar
Salesforce Strategic Research, Principal Strategist

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

michelle mere
Michelle Mere
Salesforce Senior Director of Customer and Market Insights

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