Join the organizations who have already found success


Brand tracking research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only brand tracking research that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

What is brand tracking


What benefits are there to brand tracking

As marketing teams continue to leverage analytics software to justify their advertising campaigns, brand managers can often find themselves at a disadvantage when it comes to tracking their brand’s performance. Without reliable data, it can be difficult for brand managers to justify budgets and track the effectiveness of their brand campaigns.

That’s where brand tracking comes in as an essential tool for brand managers. With brand tracking solutions like NewtonX, brand managers can:

Quantify Brand Efforts

Use data to quantify their branding efforts and understand their brand’s overall health and performance

Improve Brand Messaging

Identify and track specific target audiences, allowing them to craft more effective brand messaging and communication.

Prove ROI

Prove the ROI of their brand activities by accurately measuring their brand campaign performance.

Customize KPI Tracking

Track core KPIs such as brand awareness, perception, and usage, and customize KPI tracking to fit their specific marketing strategy.

Monitor Competitors

Monitor their top competitors to gain insights and improve their own brand campaigns.

Brand tracking capabilities and metrics

As one of your most valuable assets your brand needs protection and nurturing to thrive. You need a growth strategy that manages risks, combats destabilizing external factors, explores  opportunities and measures success. NewtonX brand tracking research is the perfect tool to maintain a healthy brand. 

Wouldn’t you like to know, for sure, what your customers really think about your brand? NewtonX brand tracking research gives you a true reading on your customers and where you sit in comparison to your competitors.

Using these nuanced insights, you can adjust your positioning, messaging and channels to improve campaign performance. 

Brand tracking research is usually done on a quarterly, bi-annual, or annual cycle to give solid comparisons over time and identify trends. Your preventative intervention catches potential problems earlier, making them simpler and cheaper to fix. 

NewtonX leverages custom recruiting methodology to find the most relevant professionals whose perceptions you really want to track. With global reach across industries and markets, you can gauge your brand’s performance across a wide variety of regions and audiences. 

Fraud-free samples ensure your brand health tracking results are accurate, meaningful reflections of the market. You get decision quality data with reliable, actionable insights on how to boost your brand’s performance. 

Brand health

Brand love

Brand drivers

Brand attributes

Conversion funnel

How frequently should companies run a brand tracker

market opportunity analysis

Want to see how NewtonX can help you?


The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

Brand Health Measurement: Why Track Brand Health Metrics?

Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.

Building your B2B brand strategy on solid data

Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.

Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft

There is no other research known to us that is this forward looking when it comes to innovation.

Carina Manteuffel
Engagement Manager, McKinsey & Company