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Brand tracking research to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only brand tracking research that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews.

140+

industries

  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

NewtonX helps industry innovators turn inquiry into opportunity.

Top,View,Over,The,Highway,,Expressway,,Motorway,At,Night,,Aerial Case Study

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
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Close,Up,Of,Examining,Of,Test,Sample,Under,The,Microscope Case Study

How we helped a $25 billion American life science giant measure brand reputation and develop insights to support strategy

We helped our client use a multi-wave tracker to keep up with changes to the healthcare, pharma, and biotech landscapes in the wake of Covid-19.
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james-aldrin-akPxU-g_kV4-unsplash Case Study

Helping our client retain market leadership in the ad tech space

We designed a quarterly recurring brand tracker study spanning over 13 countries with 4,000 custom-recruited ad tech professionals.
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What is brand tracking

Team,Work,Process.,Young,Business,Managers,Crew,Working,With,New

Brand Performance

Brand tracking is a method used to monitor and evaluate the performance of a brand over time. It involves regularly measuring a brand’s key performance indicators, such as brand awareness, perception, loyalty, and market share, to determine how the brand is performing in the marketplace. This information is essential for businesses to make informed decisions about their branding and marketing strategies, allowing them to adjust their approach based on changing consumer trends and preferences.

NewtonX provides comprehensive brand tracking solutions that utilize advanced data analytics and market research techniques to help businesses track their brand’s performance and gain valuable insights into their target audience. Our team of expert researchers can design and execute custom brand tracking studies that deliver actionable insights, helping businesses optimize their branding efforts and stay ahead of the competition.

What benefits are there to brand tracking

As marketing teams continue to leverage analytics software to justify their advertising campaigns, brand managers can often find themselves at a disadvantage when it comes to tracking their brand’s performance. Without reliable data, it can be difficult for brand managers to justify budgets and track the effectiveness of their brand campaigns.

That’s where brand tracking comes in as an essential tool for brand managers. With brand tracking solutions like NewtonX, brand managers can:

Quantify Brand Efforts

Use data to quantify their branding efforts and understand their brand’s overall health and performance

Improve Brand Messaging

Identify and track specific target audiences, allowing them to craft more effective brand messaging and communication.

Prove ROI

Prove the ROI of their brand activities by accurately measuring their brand campaign performance.

Customize KPI Tracking

Track core KPIs such as brand awareness, perception, and usage, and customize KPI tracking to fit their specific marketing strategy.

Monitor Competitors

Monitor their top competitors to gain insights and improve their own brand campaigns.

Brand tracking capabilities and metrics

As one of your most valuable assets your brand needs protection and nurturing to thrive. You need a growth strategy that manages risks, combats destabilizing external factors, explores  opportunities and measures success. NewtonX brand tracking research is the perfect tool to maintain a healthy brand. 

Wouldn’t you like to know, for sure, what your customers really think about your brand? NewtonX brand tracking research gives you a true reading on your customers and where you sit in comparison to your competitors.

Using these nuanced insights, you can adjust your positioning, messaging and channels to improve campaign performance. 

Brand tracking research is usually done on a quarterly, bi-annual, or annual cycle to give solid comparisons over time and identify trends. Your preventative intervention catches potential problems earlier, making them simpler and cheaper to fix. 

NewtonX leverages custom recruiting methodology to find the most relevant professionals whose perceptions you really want to track. With global reach across industries and markets, you can gauge your brand’s performance across a wide variety of regions and audiences. 

Fraud-free samples ensure your brand health tracking results are accurate, meaningful reflections of the market. You get decision quality data with reliable, actionable insights on how to boost your brand’s performance. 

Brand health

Brand love

Brand drivers

Brand attributes

Conversion funnel

How frequently should companies run a brand tracker

market opportunity analysis

Valuable Brand Insights Over Time

“How often should you run a brand tracker?” This question is one that is commonly asked by marketing and research teams, executives, product teams, and agencies alike. The reason being is that a brand tracker provides insights into how your brand is performing in the market over time and how it is impacted by marketing campaigns, competitive activity, and shifts in consumer behavior.

Running a brand tracker only once will only give you a snapshot of where your brand is currently at, whereas running it multiple times over an extended period will provide you with more valuable insights. There are several factors to consider when determining how often to run your brand tracker.

  1. Consider what you are tracking – For most brands, tracking the brand funnel is the primary focus, and running a tracker annually is generally sufficient to measure market shifts without overspending your budget resources.
  2. Consider how quickly your market changes –  Markets that move at a faster pace require more frequent tracking, such as monthly or quarterly. On the other hand, markets that don’t change as rapidly may only require annual tracking.
  3. Entrance of new competitors –  Markets can significantly impact your brand’s performance, and running a pre and post-entry brand tracker can help you gauge the impact on your purchase intent.
  4. Marketing campaigns – Running brand trackers before and after major marketing campaigns can give you valuable insights into which campaigns are effective and which ones aren’t.
  5. Unexpected events –  Whether positive or negative, untimely events can provide you with an opportunity to run an impromptu brand tracker to understand how they are affecting your brand.

At NewtonX, we understand the importance of brand tracking and offer a comprehensive brand tracking solution that helps you stay on top of your brand’s performance in the market. With our advanced AI technology and expert research teams, we provide you with the insights you need to make data-driven decisions and stay ahead of the competition.

Want to see how NewtonX can help you?

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Resources

Close,Up,Glowing,Light,Bulb Article

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

grit-commentary-whitepaper-lp (1) Article

Brand Health Measurement: Why Track Brand Health Metrics?

Why and how do brands assess and report on brand health? Learn more strategic reporting analysis and metrics to get the most accurate data.

b2b-brand-strategy Article

Building your B2B brand strategy on solid data

Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.

View more

Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft

There is no other research known to us that is this forward looking when it comes to innovation.

Carina Manteuffel
Engagement Manager, McKinsey & Company