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Market feasibility study services and capabilities

A NewtonX market feasibility study enables you to make an informed decision about entering a new B2B market. Your custom findings help you understand the competitive landscape, regulatory environment, demand, current and future valuation, growth potential, and profitability.

Types of market feasibility studies

As part of your market opportunity analysis and research strategy, NewtonX experts will determine the best types of market feasibility analysis for your business. This includes elements like:

  • Assess the level of demand within a target market
  • Determine growth potential using market sizing exercises
  • Identify industry trends that affect market entry – positively or negatively. 
  • Consider legal implications
  • Spotlight and mitigate any other risks
  • Identify full potential of the new product, audience or market

Importance of performing a market feasibility study

There are two main reasons for initiating a market feasibility study:

  • To assess the viability of a product in a specific market.
  • To develop a robust go-to-market strategy for a new product entering into a previously untapped market. 

Without solid market feasibility analysis, you’re going in blind. Nobody wants to waste investment and effort in entering a new market that doesn’t deliver enough opportunity.

Having a market feasibility study research partner means that you don’t need to worry about the complexities of the market, finding the right professional minds, language barriers, and navigating cultural considerations. Our NewtonX Knowledge Graph custom recruits from 1.1 billion professionals, in 140 industries across the globe. This gives you the 100% verified data you need to develop successful market entry strategies that align with your objectives and resources. 

  • Competitive intelligence (CI) research
  • Competitive landscape analysis
  • Market entry research
  • Go-to-market planning
  • Product research
  • Persona research

Market feasibility analysis to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?


B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.