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Market feasibility study services and capabilities

A NewtonX market feasibility study enables you to make an informed decision about entering a new B2B market. Your custom findings help you understand the competitive landscape, regulatory environment, demand, current and future valuation, growth potential, and profitability.

Types of market feasibility studies

As part of your market opportunity analysis and research strategy, NewtonX experts will determine the best types of market feasibility analysis for your business. This includes elements like:

  • Assess the level of demand within a target market
  • Determine growth potential using market sizing exercises
  • Identify industry trends that affect market entry – positively or negatively. 
  • Consider legal implications
  • Spotlight and mitigate any other risks
  • Identify full potential of the new product, audience or market

Importance of performing a market feasibility study

There are two main reasons for initiating a market feasibility study:

  • To assess the viability of a product in a specific market.
  • To develop a robust go-to-market strategy for a new product entering into a previously untapped market. 

Without solid market feasibility analysis, you’re going in blind. Nobody wants to waste investment and effort in entering a new market that doesn’t deliver enough opportunity.

Having a market feasibility study research partner means that you don’t need to worry about the complexities of the market, finding the right professional minds, language barriers, and navigating cultural considerations. Our NewtonX Knowledge Graph custom recruits from 1.1 billion professionals, in 140 industries across the globe. This gives you the 100% verified data you need to develop successful market entry strategies that align with your objectives and resources. 

  • Competitive intelligence (CI) research
  • Competitive landscape analysis
  • Market entry research
  • Go-to-market planning
  • Product research
  • Persona research

Market feasibility analysis to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?

What is a market feasibility study?

path to purchase research

What are the benefits of a market feasibility study?

A market feasibility study is a crucial step in the business planning process, offering a comprehensive understanding of the potential market for a product or service. This strategic analysis involves assessing economic viability, identifying risks, and providing valuable insights to guide decision-making. Here are key benefits that make market feasibility studies an indispensable tool for businesses:

Comprehensive Market Understanding

Gain insights into the target market, understanding customer needs and preferences to tailor products or services effectively.

Economic Feasibility Assessment

Evaluate the economic viability of the venture by anticipating costs, projecting revenues, and assessing potential returns on investment.

Risk Identification

Identify potential obstacles and risks, enabling proactive development of strategies to mitigate challenges.

Strategic Planning Tool

Serve as a strategic planning tool, providing valuable data for informed decision-making.

Risk Mitigation

Minimize risks, maximize opportunities, and reduce the likelihood of costly mistakes.

Increased Success Probability

Enhance the overall chances of a successful market entry through informed decision-making.

What are the four types of feasibility?

Customer Satisfaction Research

When to perform a market feasibility study?

brand perception research

What are the factors of a market feasibility study?

A market feasibility study involves a comprehensive examination of various factors and components to provide a thorough understanding of the market landscape. Each of these components contributes to a holistic understanding of the market feasibility, guiding businesses in making informed decisions and increasing the likelihood of success. Key elements include:

Market Analysis

Assess the current market conditions, size, and trends. Understand the demand for the product or service and identify potential competitors.

Target Audience

Define and profile the target audience. Understand their preferences, needs, and behaviors to tailor offerings effectively.

Regulatory Environment

Examine the regulatory landscape to understand legal requirements, permits, and any potential hurdles that may affect market entry.

Economic Factors

Evaluate economic conditions, including GDP growth, inflation rates, and overall economic stability that may impact business operations.

Technical Feasibility

Analyze the technological requirements and advancements needed for the product or service, ensuring alignment with industry standards.

Operational Feasibility

Assess the practicality of implementing the business plan, considering logistics, resources, and operational processes.

Financial Analysis

Conduct a thorough financial analysis, including cost projections, revenue forecasts, and return on investment (ROI) calculations.

Risk Assessment

Identify potential risks and challenges, both internal and external, and develop strategies to mitigate or address them.

Competitor Analysis

Understand the competitive landscape by analyzing existing competitors, their strengths, weaknesses, and market positioning.

SWOT Analysis

Perform a SWOT analysis to evaluate internal strengths and weaknesses, as well as external opportunities and threats.

Feasibility Recommendations

Provide conclusive recommendations based on the findings, indicating the feasibility and viability of entering the target market.


B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

Product-market fit research: How to do market size analysis

How to do market size analysis for product market fit.

Market-Sizing Questions: Frameworks for Estimating Market Demand

Asking market-sizing questions is part of the process of estimating the potential size of a market for a product or service. This information is vital in your go-to-market planning.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris Senior Customer Research & Insights Manager

Got your next question in mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.