![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
31 results for Report
ANA + NewtonX: The Confident B2B Marketer (and how you can be one too)
In B2B marketing, confidence isn’t a personality trait—it’s a measurable capability. Discover what separates the 39% of marketers who can prove their financial impact from everyone else. What separates top-performing B2B marketers from the rest?
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
New research from TikTok and NewtonX reveals how leading advertisers build their winning AI automation strategy. Download the study AI-driven automation is reshaping entire industries, but a critical divide has emerged between companies just using
The Yes Advantage
NewtonX & Transmission reveal 9½ behavioural biases shaping B2B buying—and how small changes make marketing more effective.
2025 GRIT Insights Practice Report
“Generative AI has moved beyond experimentation to redefine core workflows…yet this disruption coexists with caution.” — Leonard F. Murphy, Chief Advisor for Insights & Development, Greenbook As market researchers, we are continually gathering data about
Revolutionizing Market Research with GASP: How NewtonX is Transforming Participant Targeting and Fraud Prevention
This isn't just another tech trend. It's a fundamental shift in how we approach qualitative research. NewtonX is bringing you a solution that combines the rich insights of qualitative interviews with the speed and scale of quantitative surveys.
[Webinar Recap] How to Validate and Operationalize Synthetic Data in B2B Research
NewtonX COO Leon Mishkis and BILL Senior Market Research Manager Steven Rencher share how to build stakeholder trust and scale synthetic data in B2B research—without sacrificing quality, feasibility, or speed.
AI-Moderated Research: A Simple Way to Build AI into Your Research Workflow
This isn't just another tech trend. It's a fundamental shift in how we approach qualitative research. NewtonX is bringing you a solution that combines the rich insights of qualitative interviews with the speed and scale of quantitative surveys.
The Individualist Era
Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.
The Data Quality Playbook: How Leading Enterprises Avoid Bad Data—and Bad Decisions
Get better B2B data, get better decisions. This data quality playbook shows how Outsourcing Specialists and Data Experts can improve research quality with practical tips and a focus on verified sample for truly insightful results.
2024 GRIT Business & Innovation Report
“This is GRIT’s fourth time partnering with NewtonX, and the difference between processing the sample they provide versus the data we collect ourselves is like night and day…” -Lenny Murphy, Chief Advisor for Insights and
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
Only 7% of executives are fully satisfied with brand migration in M&A. Ogilvy & NewtonX reveal insights to drive post-deal growth.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
The Future of Programmatic 2024
Discover the top trends in programmatic advertising for 2024. Download the NewtonX & WARC report now.
Building The Board Ready CMO in B2B
Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
Sampling smart: How open networks can help financial services firms unlock more value from their B2B research
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
[Report] 2023 Advertiser Spending: Platform & Publisher Trends
Discover where advertiser budgets are trending in 2023 with our latest report in partnership with Adweek.
[Report] Market Research Business Outlook 2023: Restoring Trust in Sample Quality
B2B market research must change: GreenBook GRIT insights reveal an industry plagued by poor data.
[Whitepaper] Data Extraction Prevention: Best practices to combat data scraping
In this paper, we take a pulse on how leading firms protect themselves against data scrapers and offer a collection of best practices for you to bring to your own organization.
NewtonX Current: Cybersecurity in 2022 Business Outlook and Key Trends
Cybersecurity decision-makers are facing two related challenges: navigating market trends while managing professional advancement and quantifying success. As a result, cybersecurity solutions providers have an opportunity to address these challenges to achieve high retention
[Whitepaper] Business Outlook: Meeting the New Demands of Market Research
Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."
NewtonX Current: What everybody really thinks about the future of work
Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?
[Innovation Report] How UX Research Leaders can delight customers and beat competitors
Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.
Five insights on what CFOs really think about the future of work
We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.
[Guide] The ultimate B2B research guide for product marketers
Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.
[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs
In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.
NewtonX Overview One-sheet
NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.
NewtonX 2020: Year in Review
In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.
NewtonX Current + Fortune Analytics: What CFOs really think about the future of work
The Covid-19 pandemic has accelerated change across virtually every aspect of our lives. From work life to the economy to emerging technologies to DEI and beyond, we continue to grapple with the journey to back-to-normal.