Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

| May 22, 2023

To get useful competitive intelligence on niche financial markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

In increasingly digitized financial markets, the ones who win and lose are defined by the decisions they make — and more importantly, the quality of the data behind those decisions. 

Today, cloud computing and the proliferation of as-a-service-providers has drastically lowered costs and, in turn, the barriers to entry to launching new financial products and services. How can your business differentiate as features come to parity? It’s critical to work with the right research partner who can deliver data that speaks to nuanced customer needs. 

That’s why we’ve published “Sampling smart: How open networks can help financial services firms unlock more value from their B2B research.” 

 

In this report, we’ll: 

  • Explore how traditional research techniques — and sampling in particular — can lead to results that don’t meet expectations
  • Outline the steps you can take to ensure the quality and integrity of your data, and get more value and better outcomes from your investment in research
  • Show how Stripe, Checkout.com, Fortune, and Apax Partners used Custom Recruiting with outstanding results 

 

Download the report here.

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Private equity firm Apax Partners found how a niche senior B2B audience used financial software

Using Custom Recruiting, Apax Partners was able to hit the seniority and geographical mix of survey respondents they needed in a tight turnaround.

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