How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
What changes when your buyer is always available?
The State of AI in B2B Research
NewtonX and Pretzl Launch the 2026 Buyer Group Index
Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
Bain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
In increasingly digitized financial markets, the ones who win and lose are defined by the decisions they make — and more importantly, the quality of the data behind those decisions.
Today, cloud computing and the proliferation of as-a-service-providers has drastically lowered costs and, in turn, the barriers to entry to launching new financial products and services. How can your business differentiate as features come to parity? It’s critical to work with the right research partner who can deliver data that speaks to nuanced customer needs.
That’s why we’ve published “Sampling smart: How open networks can help financial services firms unlock more value from their B2B research.”
In this report, we’ll:
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While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
read moreWhile appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
read more