Concept Testing

NewtonX concept testing helps you understand how the usability, design and features of your new product or feature will be received by your target audience. By asking the right people the right concept testing survey questions, you’ll pinpoint the perfect product market fit. You already know that your concept solves your target audience’s problems. But you want to know that they’ll buy your product or service before you invest in product development. 

B2B concept testing typically incorporates quantitative methods, like MaxDiff and conjoint analysis to evaluate the appeal and trade-offs for each product attribute. If there are multiple concepts under investigation simultaneously, using monadic concept testing may be the most appropriate methodology.

These concept tests can be run alongside other market opportunity studies to construct a complete pathway to launch success. 

As your end-to-end research services partner, NewtonX helps you create the right research strategy for your new product launch. You’ll have custom findings to support confident business critical decisions across your organization, like:

• Find out which of your products’ features is most valued by your brand personas and your marketing team can focus their strategy accordingly. 
• Get a reliable read on your clients’ appetite for a new product or feature and its usability at its inception. 
• Test product market fit in a prospective new market. 
• Understand if a new feature should live in an existing flagship product,or become its own separate entity.