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B2B market opportunity analysis research services and capabilities

Market opportunity analysis research illuminates the potential of new products, audiences, and markets. This type of research helps uncover thoughts, behaviors, and unmet needs of your audiences, thus allowing you to create or enhance a product or service to address consumer needs. Meanwhile, market opportunity analysis helps you evaluate the competitive landscape and other external forces that can impact your organization’s success, including regional nuances, political influences, and economic changes. Armed with this information, you can help your organization determine where to invest its resources, what to expand, and when to pivot in order to optimize growth and profitability. 

Through market opportunity analysis, NewtonX helps you capitalize on opportunities and mitigate risks in the market. Our global reach of 1.1 billion professionals ensures that you have access to the knowledge most relevant to whichever market you are assessing, whether you are tapping into new territories or audiences. With our market research capabilities, you can size the market, collect competitive intelligence, determine if the market is worth pursuing, and plan for market entry. By using our verified insights, you will have the decision-quality data you need to thoughtfully shape market strategies and position your organization for long-term growth and success. 

Competitive intelligence (CI) research

  • Competitive landscape
  • Competitor assessments and benchmarking

European market research

  • Persona development and segmentation
  • Product testing
  • Brand perception studies
  • Message testing
  • Market growth forecasting

International market research

  • Persona development and segmentation
  • Product testing
  • Brand perception studies
  • Message testing
  • Market growth forecasting

Go-to-market planning

  • Name research
  • First call deck testing
  • Webpage mockup testing
  • Persona studies
  • Journey mapping studies
  • Selection criteria studies
  • Pricing studies
  • Bundling / conjoint studies
  • Marketing funnel studies
  • Message testing
  • Tagline testing
  • Marketing campaign impact studies

Market entry research

  • Due diligence
  • Competitive landscape
  • Current and future valuation

Market sizing research

  • Total addressable market (TAM) assessment
  • Current and future valuation
  • Market segmentation and growth assessments

Market opportunity analysis to deliver both scale and specificity

Our technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only market opportunity analysis research company that’s developed proprietary research technology to keep up with market demands. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews. 



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?


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Take it from the world’s leading companies

There is no other research known to us that is this forward looking when it comes to innovation.

Carina Manteuffel
Engagement Manager, McKinsey & Company

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft