A NewtonX competitive intelligence survey helped a leading investor understand customer perception of a software platform.
Top Private Equity Firm Sought to Invest Confidently
How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in a unicorn software company.
The software company recently launched transformative feature upgrades to their enterprise file management platform. Our client needed to understand the impact of the new product features on user engagement and customer retention. But, they also knew it’d be difficult to reach B2B professionals with deep technical expertise and decision making power.
NewtonX Surveyed 175 Top IT Professionals Across 10 Industries
In one week, NewtonX surveyed 175 senior IT decision makers, including both paid and unpaid users. The professionals spanned multiple fields — including software engineering, information security, and compliance — across a wide range of industries, such as tech, financial services, retail, CPG, media, and healthcare.
The survey revealed insights on use cases of the file storage platform and integration to other IT systems and the professionals’ workflows. The data also highlighted trends in willingness to pay and switching costs to competing platforms. Following data collection, NewtonX synthesized the insights and delivered a report with strategic recommendations.
VP+ level IT decision makers surveyed
NewtonX’s platform provides unprecedented access to hard-to-find B2B audiences that truly understand the intricacies of an industry. This access, combined with analysis capabilities, has proven invaluable to gain previously unattainable insights.
The Client Hired NewtonX for Deep Follow-Up Insights
The B2B survey vitally paved the way for the client’s due diligence process. It enabled them to confirm the value proposition of the new features and their underwriting case. Consequently, they chose to follow-up with ten survey respondents for qualitative interviews. With this hybrid research methodology, our client gained critical understanding of enterprise software user behavior to identify key product benefits and high impact sales levers.
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We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.
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