138 results Technology
Georgian and NewtonX show B2B growth-stage companies how to scale AI in R&D and GTM
NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.
Georgian, in Partnership with NewtonX, Unveils Inaugural 2024 AI, Applied Benchmarking Report
Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.
Next on the C-Suite Agenda: AI Trust
Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s
Kolsquare + NewtonX define the state of influencer marketing across Europe
Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns.
Improving the Source-to-Pay Lifecycle for Energy Companies
Originally published on Business Wire, October 22, 2024. AUSTIN, Texas–(BUSINESS WIRE)–A new study on the energy source-to-pay (S2P) space has revealed the high costs and hidden inefficiencies of the process that energy companies use to
[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it
Listen as Leon Mishkis and Jason Talwar discuss the differences between synthetic and augmented data and a framework for boosting synthetic samples.
The NewtonX Difference: Elevating Data Quality in Market Research
NewtonX, a leader in B2B market research, stands out from typical providers with its AI-driven tech that delivers both scale and data quality. NewtonX uses a framework of seven measurable KPIs to ensure accurate and
C-suite insights advance Teradata’s position in trusted AI
Teradata and NewtonX research of C-suite execs identifies AI trust barriers and provides strategic direction for AI initiatives.
ChatGPT dominates the AI market, but the Google threat looms
With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI
Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.
Transmission Elevates The B2B CMO in the Boardroom
As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.
Retail decision-makers are keen to deploy generative AI, but hiring the right people may prove trickier than expected
Retail decision-makers overwhelmingly want to integrate generative AI into their businesses. Except, most businesses' plans will likely hit an unexpected snag.
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability
Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
[Report] How Brand Impacts Share Price
Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.
[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears
Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.
Figma Explores the State of Designers with NewtonX Insights
Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.
How Price Sensitivity Influences Customer Buying Behavior
Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.
How A Longitudinal Study Drives Unique Insights
Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.
Performing Evaluation Research For Business Outcomes
Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.
TURF analysis use cases in market research
TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.
Use market assessment frameworks to inform strategic thinking
Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.
Concept testing methods and examples for launch success
Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.
[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities
NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.
Use primary research at scale to find your edge on the market
To make the right investment decisions, you need the right data. It’s that simple and that complicated. Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research
How the top 6 GLG competitors deliver on market intelligence
Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it. Maybe you’re using GLG, AlphaSense, or Tegus, but who else is
Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers
Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.
Behind the Survey: What Drives the Cost of B2B Sample Data?
Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly
Use value equivalence line insights to drive better business decisions
Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your
Use derived importance analysis to pinpoint why your clients really love you
Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a
When to commission market research for your business
When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up. Commissioning market research is an investment that should be made
How to leverage brand health tracking and measurement insights
When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically. Regularly servicing your car and dealing
Behind the Survey: What Drives Data Quality?
Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s
Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era
Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.
Nium and NewtonX Research Tackles Challenges of Content Creator Payments
Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.
Optera + NewtonX build toward a net zero future with insights from sustainability leaders
The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.
Exploring the value of attitudinal research
Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,
Why nailing the B2B customer experience is critical for your business
B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach. But centering the customer experience is just as
How audience segmentation research defines the perfect customer
Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re
How to craft B2B branding that builds customer trust
Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects. Your B2B brand strategy
[Webinar] Strategies for cutting research costs without sacrificing quality
Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.
How The Wall Street Journal cut through the generative AI haze with NewtonX insights
How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
The optimal process of B2B market segmentation
Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations. Thankfully, a good
Using gain creators to maximize B2B business outcomes
By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your
The Gabor Granger method for pricing optimization
Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that
How to leverage B2B market intelligence
Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues. You can leverage decision quality market intelligence across your organization at
Wall Street Journal: AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least
Generative AI has already been used to create advertising materials and reduce a certain amount of grunt work. But one question hangs over marketers: How soon will it come for their jobs?
Ride out market rollercoasters with custom research
Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.
Banish Bad Data with the 3-Part Good Data Playbook
Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.
Understanding your customer with the value proposition canvas
Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.
How a tech giant used the voice of the community to power industry progress
What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.
Beyond business insights: 5 steps to drive industry and cultural progress with research
Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.
Sampling smart: How open networks can help financial services firms unlock more value from their B2B research
To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.
How to use generative AI deliberately, for better B2B research results
Originally published on Greenbook on May 15, 2023. Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s
Rethinking the stages of the B2B buyer journey using custom research
The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.
Why measuring ENPS is critical for improving retention
The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization.
AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023
If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry
No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.
[Webinar] The path to better decisions starts with better research
Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.
Beyond the buzz: Navigating the brave new world of generative AI
While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.
How a design software company uncovered trends and best practices for hiring designers with NewtonX
Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.
How Custom Recruiting enabled trailblazing success for Salesforce’s Dreamforce conference
How NewtonX Custom Recruiting transformed B2B market research success for Salesforce’s Dreamforce conference.
[Whitepaper] Data Extraction Prevention: Best practices to combat data scraping
In this paper, we take a pulse on how leading firms protect themselves against data scrapers and offer a collection of best practices for you to bring to your own organization.
Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research
Download the PDF version here. Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve
What is the true cost of bad data?
Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.
Why Fortune Trusts NewtonX to Gather Executive Insights
For the second year in a row, Fortune relied on NewtonX to answer their most burning questions about the economy.
How Tableau utilized a NewtonX brand tracker to sustain innovation
Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.
[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation
Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.
How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future
Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.
How NewtonX UX Research Powered Success for a Collaboration Software Leader
How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.
How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers
Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
How a digital media platform uncovered advertiser perceptions with NewtonX brand tracking
We found specialized decision-makers with hands-on experience buying or selling digital media advertising through technology solutions.
[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights
NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.
Gain proprietary insights with the NewtonX Knowledge Graph
It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.
How insights from insurance underwriting professionals developed a successful go-to-market strategy
Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their
How a hedge fund identified contrarian responses and risks missed by expert calls
Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.
How a top private equity firm validated their investment thesis with NewtonX insights
Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in
How NewtonX insights helped a leading social media platform boost content creator market share
A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than
How expert network companies boost your business strategy
Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.
Quirk’s Media: How AI will shape B2B market research in 2022
Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of
AI Magazine: NewtonX: Using AI to power business Decisions
Originally posted in AI Magazine on December 9, 2021: After raising US$32m, we look at NewtonX who is continuing to develop its tool aimed at creating access to high-quality data and research for everyone Founded
Why a top cloud services provider chose NewtonX to help hear the voice of late adopters
The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using
How we helped a top social media company understand how digital advertisers were thinking about their platform
A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.
Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)
Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of
PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work
Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and
VentureBeat: Why enterprises are massively subcontracting cybersecurity work
Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior
What do CISOs value in their peers?
During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry.
