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Survey: C-Suite Execs Trust AI’s Potential but Face Challenges in Strategy, Execution, and Reliability

Originally published on Business Wire, May 22, 2024. SAN DIEGO--(BUSINESS WIRE)--May 22, 2024-- A new survey of C-suite executives and AI leaders shows four in ten execs don’t trust their data to generate accurate AI outputs.

CMOs, It’s Time for Reinvention

NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.

[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

[Webinar] Cross-functional collaboration tips for B2B research that save money, time, and tears

Wallaroo.AI Head of Marketing Pam Sufi and NewtonX Sr. Product Marketing Manager Jimmy Coonan share best practices for stakeholder alignment when conducting B2B research.

Figma Explores the State of Designers with NewtonX Insights

Drawing upon the insights of 470 product designers around the world, Figma delves into the factors that make designers happier and more productive in a new work world.

How Price Sensitivity Influences Customer Buying Behavior

Find the perfect price point to maximize your market share and revenue using NewtonX price sensitivity research insights. Really get under the skin of your clients to fully understand their buying behavior.

How A Longitudinal Study Drives Unique Insights

Do you want to get ahead of market trends? Use longitudinal research insights to build agility into your decision making.

Performing Evaluation Research For Business Outcomes

Answer your strategic questions with reliable data from the right experts using NewtonX evaluation research.

TURF analysis use cases in market research

TURF analysis is a sophisticated method widely employed in market research, particularly in the realm of media planning.

Use market assessment frameworks to inform strategic thinking

Understanding the competitive landscape is crucial when you’re planning to launch a new product, increase market share, or grow into a new market. Market assessment frameworks scaffold this research and your evaluation of the competition.

Concept testing methods and examples for launch success

Concept testing is the closest thing to a crystal ball when it comes to planning a new project. Concept tests tell you what clients and prospects think about something that’s still at the ‘concept’ stage.

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

Use primary research at scale to find your edge on the market

To make the right investment decisions, you need the right data. It’s that simple and that complicated.  Yet to consistently outperform the market, investors have been missing one key part of due diligence: primary research

How the top 6 GLG competitors deliver on market intelligence

Find out if there’s a more efficient or cost effective alternative to your current due diligence process – without spending your time on it.   Maybe you’re using GLG, AlphaSense, or Tegus, but who else is

Wallaroo.AI + NewtonX Advance AI Adoption with Lessons from Chief Data Officers

Wallaroo.AI and NewtonX help enterprises accelerate ML adoption and scale ML models in production by sharing actionable lessons from CDOs.

Behind the Survey: What Drives the Cost of B2B Sample Data?

Just as a treasure map guides you to hidden riches, data serves as a map guiding businesses toward informed decisions. This is true in the world of surveys, where the accuracy of your data directly

Use value equivalence line insights to drive better business decisions

Are you working out whether or not to charge more for a new product or service? Are you trying to avoid creating a negative pricing spiral in your industry? Are you trying to increase your

Use derived importance analysis to pinpoint why your clients really love you

Derived importance is one of the many statistical analysis tools you can use in your market research. No one method generates all the answers and derived importance shouldn’t be used in isolation. But it’s a

When to commission market research for your business

When it comes to making strategic business decisions, you’ve got the experience, skill, intuition and common sense. What’s missing? The evidence to back it up.  Commissioning market research is an investment that should be made

How to leverage brand health tracking and measurement insights

When it comes to our health, we know prevention is better than cure. So we monitor everyday things ourselves, like weight and exercise, and attend recommended medical check-ups periodically.  Regularly servicing your car and dealing

Behind the Survey: What Drives Data Quality?

Surveys have continued to grow as a popular research method for companies to gather primary insights. Yet concerns over fraud and compromised data quality have cast a shadow over the reliability of these services. It’s

Digiday and NewtonX Show Gaming Companies How to Monetize the Free-to-Play Era

Is the free-to-play revenue model the future of gaming? Digiday partnered with NewtonX to survey 50 game developers to solve the puzzle.

Nium and NewtonX Research Tackles Challenges of Content Creator Payments

Is the Creator Economy past due on its payments? Nium and NewtonX surveyed 120+ creators around the world to improve the payment process on social media platforms.

Optera + NewtonX build toward a net zero future with insights from sustainability leaders

The path to net zero is paved with challenges. Optera and NewtonX surveyed 80 sustainability leaders to help companies reduce emissions.

Exploring the value of attitudinal research

Your market research provides massive amounts of data about what your clients and prospects do. You can extrapolate excellent insights from these metrics – where your clients are, which product or service is most popular,

Why nailing the B2B customer experience is critical for your business

B2B industries are often focused on the ‘what’ of their products and services – a ‘here’s what we’re selling and why it’s good for your business’ approach.  But centering the customer experience is just as

How audience segmentation research defines the perfect customer

Who is your perfect customer? How many of them are on your current client roster? What makes them perfect to you? Ask anyone what makes an ideal client and you’ll probably get similar answers: They’re

How to craft B2B branding that builds customer trust

Trust is the cornerstone of any relationship, including your B2B business connections. Consistent branding is a major part of how your company instills trust in your current clients and future prospects.  Your B2B brand strategy

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

How The Wall Street Journal cut through the generative AI haze with NewtonX insights

How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

The optimal process of B2B market segmentation

Successful marketing strategy is built on a deep understanding of your clients and targeting each type of buyer accordingly. This sounds so much easier than it is – especially for B2B organizations.   Thankfully, a good

Using gain creators to maximize B2B business outcomes

By being specific about how your gain creators help clients achieve their aims, you demonstrate how much you understand them. It’s all about drawing a straight line between their list of desired gains and your

The Gabor Granger method for pricing optimization

Gabor Granger pricing analysis is a sequential monadic testing method used to determine your clients’ willingness to pay and the price elasticity of your products or services. It’s such a useful pricing optimization tool that

How to leverage B2B market intelligence

Investment in B2B market intelligence should yield a high ROI – both in terms of making successful business decisions and avoiding less lucrative avenues.  You can leverage decision quality market intelligence across your organization at

Wall Street Journal: AI Isn’t Coming for Marketers’ Jobs—Not Yet, at Least

Generative AI has already been used to create advertising materials and reduce a certain amount of grunt work. But one question hangs over marketers: How soon will it come for their jobs?

Ride out market rollercoasters with custom research

Learn how custom research insures your strategic decisions against risk and keeps long term vision thriving—in any economic climate.

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

Understanding your customer with the value proposition canvas

Finding it difficult to match your value proposition to each client segment? Simplify the process by using a value proposition canvas.

How a tech giant used the voice of the community to power industry progress

What started as a market research study from one organization has evolved into a community effort to solve an important industry-wide issue.

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

How to use generative AI deliberately, for better B2B research results

Originally published on Greenbook on May 15, 2023.    Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but it’s

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions. 

Why measuring ENPS is critical for improving retention

The connection between consumer experience and revenue is a well-researched, fully accepted business premise. But what about the link between employee experience and revenue growth? ENPS is one metric you can use to start this discovery for your organization. 

AI, Research Jazz, and Derisking Spend: 3 Takeaways from GreenBook’s IIEX Europe 2023

If you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key

How Checkout.com uses NewtonX insights to stay at the leading edge of the payments industry

No stranger to breaking the mold with its payments solution, Checkout.com decided not to settle for the status quo with its B2B market research.

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

How a design software company uncovered trends and best practices for hiring designers with NewtonX

Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.

How Custom Recruiting enabled trailblazing success for Salesforce’s Dreamforce conference

How NewtonX Custom Recruiting transformed B2B market research success for Salesforce’s Dreamforce conference.

[Whitepaper] Data Extraction Prevention: Best practices to combat data scraping

In this paper, we take a pulse on how leading firms protect themselves against data scrapers and offer a collection of best practices for you to bring to your own organization.

Data is a liability until it’s proven an asset: Tableau’s new rules for B2B research

Download the PDF version here.    Leon: Hi everyone, I’m Leon, COO of B2B research company NewtonX. We leverage AI and automation to recruit professional audiences for market research for leading brands like Tableau. We’ve

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

Why Fortune Trusts NewtonX to Gather Executive Insights

For the second year in a row, Fortune relied on NewtonX to answer their most burning questions about the economy.

How Tableau utilized a NewtonX brand tracker to sustain innovation

Tableau empowers enterprises to drive change with data. They came to NewtonX to design a brand tracker with input from senior IT and business decision makers to inform product strategy.

[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation

Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.

How NewtonX Helped a Web3 Leader Capture Unique Insights for a Report on the Metaverse Future

Learn how NewtonX helped an Web3 innovator demonstrate their thought leadership with a well-researched metaverse future report.

How NewtonX UX Research Powered Success for a Collaboration Software Leader

How we helped a collaboration platform leader conduct UX research to better understand key customer segments before a new feature release.

How NewtonX Custom Recruited Hard-to-Find Metaverse Influencers

Learn how a social media innovator found and engaged metaverse influencers for critical strategic insights and practical go-to-market intelligence.

The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t

Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.  

How a digital media platform uncovered advertiser perceptions with NewtonX brand tracking

We found specialized decision-makers with hands-on experience buying or selling digital media advertising through technology solutions.

[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights

NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.

Gain proprietary insights with the NewtonX Knowledge Graph

It wasn’t possible to recruit for niche B2B audiences at scale and speed — until the NewtonX Knowledge Graph. Enter: the solution to better qualitative and quantitative research results.

How insights from insurance underwriting professionals developed a successful go-to-market strategy

  Leading tech company sought insurance underwriting insights A leading tech firm sought to enter the insurance market. Their Head of Product required insights on the insurance underwriting process and existing technologies to inform their

How a hedge fund identified contrarian responses and risks missed by expert calls

Our targeted surveys helped a leading hedge fund reach more professionals and discover contrarian insights that earlier 1:1 consultations couldn’t deliver.

How a top private equity firm validated their investment thesis with NewtonX insights

Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in

How NewtonX insights helped a leading social media platform boost content creator market share

A Social Media Leader Wanted to Attract Cutting-Edge Content Creators Over Competitors  The demand for social media content creators is blowing up. The total size of the creator economy is estimated to be more than

How expert network companies boost your business strategy

Working with expert network companies can help you find the exact professionals to answer your niche, industry specific questions.

Quirk’s Media: How AI will shape B2B market research in 2022

Originally published in Quirk’s Media on December 15, 2021 When we think about artificial intelligence, many of our minds turn to the exciting possibilities of self-driving vehicles or the dramatic excitement of sci-fi thrillers. Of

AI Magazine: NewtonX: Using AI to power business Decisions

Originally posted in AI Magazine on December 9, 2021: After raising US$32m, we look at NewtonX who is continuing to develop its tool aimed at creating access to high-quality data and research for everyone Founded

Why a top cloud services provider chose NewtonX to help hear the voice of late adopters

  The Challenge Our client, a prominent cloud computing platform provider, wanted to hear from IT decision-makers whose companies were late adopters of cloud services. They wanted to better understand why this audience began using

How we helped a top social media company understand how digital advertisers were thinking about their platform

A Top Social Media Company chose NewtonX and our AI-driven research methodology to launch a large brand tracking study, with the goal of analyzing its advertiser brand health.

Help Net Security: Why cybersecurity leaders should focus on spending, people and technology (in that order)

Originally published by Help Net Security The cybersecurity industry is facing greater challenges than ever before. The number of publicly-reported data compromises continues to rise, partially due to the massive work-from-home migration and the use of

PCNewsBuzz: Why enterprises are massively subcontracting cybersecurity work

Originally published on pcnewsbuzz.com NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and

VentureBeat: Why enterprises are massively subcontracting cybersecurity work

Originally published by VentureBeat. NewtonX market research revealed this week that 56% of organizations surveyed subcontract as much as 25% of their cybersecurity work. In the study, more than 100 chief information security officers, CTOs, and other senior

What do CISOs value in their peers?

During the research for our NewtonX Current: Cybersecurity in 2022, we had the opportunity to ask many CISOs about the ins and outs of their industry. 

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

Cybersecurity in 2022: What matters going forward?

NewtonX Current issued a report on the top priorities and concerns decision-makers have about cybersecurity in 2022. We surveyed CISOs, CTOs, and other senior IT decision makers to gain insight into the most pressing issues the industry faces today.

B2B market research template

Businesses conduct B2B market research to answer a wide variety of questions. However, these questions generally fall into three broad categories, or B2B market research use cases. It’s important to know which use case fits

Disaster Recovery Journal: NewtonX Current: 2022 Cybersecurity Report on Business Outlook and Key Trends

The report highlights the various trending topics in the industry including the challenges and opportunities organizations are facing alongside insights around budgeting, new vulnerabilities, and vendor evaluations.

Product development market research methods

Product development market research is the best way to ensure that a company brings their product to market or communicate new features successfully. Before investing time, energy and money behind a launch, product marketers look

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

Trending: Large corporations’ secret weapon

What is a research community? Communities are groups of highly targeted people who can provide data and insights over time. Communities are particularly useful as tracking tools for quantitative data (such as prices, capabilities, budget,

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

The Battle of the Clouds: Healthcare Brings New Stakes For the $200B Public Cloud Market

The public cloud market, led by Google, Amazon, and Microsoft, is hitting a new period of meteoric growth.

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

Why is Airplane Wifi Still So Terrible? Inside the Race to Modernize Airline Internet

Ten years ago, wifi on airplanes was a luxury, available only for extremely high prices and not available at all on many airlines.

What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

Business Fraud in the Age of AI: Can New Technologies Prevent a Rise in Scams?

BEC scams are responsible for over $12B in global loss since 2013, but can AI help stop the surge?

American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

The Analytics Workforce Boom

As data proliferates, using it as a competitive advantage for business decisions, automation, and research has become a growing priority.

IoT for Airlines is Taking Flight: What AI-for-the-Air Experts Say About It

Seat sensors, airflow monitors, sleep trackers, and smart overhead bins are just the tip of the iceberg for the potential that IoT has in airplanes.

Cash Deserts and the Death of ATMs

Pressure from the increasingly popular digital banking model has pushed legacy banks to cut costs and faze out physical branch networks.

Is Your Car Hack-Proof? The $6B Cybersecurity Market For Protecting Vehicles

As cars become more connected through GPS, smart screens, and IoT, auto cybersecurity is rapidly becoming a critical industry pain-point.

Disrupting Checkout Lines: What the Purchasing Path of the Future Will Look Like

Despite major technological leaps, the often hated (but necessary) checkout line has persisted. But, emerging disruptions hope to break the wait.

How Agriculture AI Companies Plan to Feed 9B People Without Destroying the Planet

The earth's population is estimated at 9 billion by 2040. Can AI help feed the masses, without destroying the planet?

Buy Now, Pay Later – How Gen Z Shoppers Are Changing the Face of Retail

Buy now, pay later (BNPL) programs have been growing in popularity. Are alternative payment plans the new credit card?

The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip

Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

Could a New Type of Machine Learning Solve Healthcare Data Privacy Issues?

Growing tension in AI and data protection could mean trouble on the horizon in healthcare, but could AI be the answer? Read on.

Why Microsoft chose NewtonX to develop an innovative new product strategy

Microsoft needed to harness voice of customer insights to guide a successful product launch.

Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.

HR Ex-Machina – Is AI The Solution To Human Resources Issues?

How human is HR? What can and cannot be automated, read on.

[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

Will Artificial Intelligence “Kill All The Lawyers”?

As AI becomes more sophisticated in law, what is the overarching impact of AI lawyers?

Capturing customer voice for a San Francisco ad tech giant

We recently partnered with an influential San Francisco tech giant to provide specific, relevant data about their customer base.

How a Top 5 Global Technology Company stays ahead of cybersecurity threats

Top tech company taps NewtonX to capture insights from 7,500 cybersecurity decision-makers.

[Whitepaper] Reinventing B2B market research through the power of AI and LinkedIn APIs

In this paper, we unpack how we were able to disrupt traditional market research through the powerful blend of technology and emerging research approaches.

MediaPost: Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

NewtonX releases technology to give companies the ability to discover and engage with hard-to-find experienced professionals.

The IoT Hospital Makeover: How New Technologies Are Streamlining Healthcare Services

Hospitals have adopted IoT devices across almost every aspect of the patient, doctor, and administrator experience and beyond.

B2B News Network: NewtonX Offers AI-based Service to Source B2B Influencers Faster and Better Than Expert Networks

This article was originally posted on B2BNewsNetwork. Based in New York, NewtonX was launched quietly in 2016 but is beginning to market itself more aggressively following a $3 million round of seed funding it raised

BuiltInNYC: NewtonX raises $12M to locate experts with AI

The article was originally posted on BuiltInNYC. Today, NYC-based tech firm NewtonX announced a Series A funding round to the tune of $12 million to help companies where traditional search engines fall short. The funds

Forbes: The Economics Of Knowledge: How Much Is Expertise Worth Today?

The dot-com explosion of the late '90s and early aughts drastically altered the economics of knowledge. Read on how to learn how knowledge continues to evolve.

The New Consumer Genomics: How the Multi-Billion Dollar Industry is Diversifying and Expanding

And it is showing no signs of slowing down. 23andMe, the market leader, was originally priced at $1,000 — a cheaper price than rival Navigenics’ $2,500 kits, but still prohibitive to the average person. It

Delivering an annual tracker boasting participation from 20% of all Fortune 1000 CISOs

Harnessing the brilliance of Fortune 1000s CISOs to create a safer cyberworld.

NewtonX Year In Review: Trends and Forecasts for B2B Market Research

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.

Banking Without Borders: Open Banking’s New Frontier

The E.U.’s Payment Services Directive (PSD 2) was one of the most formative mandates toward open banking. It opened up the payments industry to competition from non-banks and introduced collaboration and oversight. NewtonX conducted a

TechCrunch: Two Sigma leads $12m series A for expert knowledge network NewtonX

The article was originally posted on TechCrunch. Knowledge is the fuel of business. Every decision requires a full understanding of the data underlying it, and that means reaching out not only to an organization’s own

AlleyWatch: This NYC Startup’s AI-Powered Search Engine Connects You to Domain Experts

Imagine getting instantly connected with an expert, that lives and breathes specific domain expertise, before you make any decision.

Aging with AI: How Some Companies Are Leveraging Technology for Elderly Populations

Japan's growing elderly population has created a pressing need for technological aid.

NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

NewtonX 2020: Year in Review

In 2020, market research professionals showcased their adaptability, ingenuity, and grit in a year that forced us to rethink how we work, collaborate, and make an impact in the knowledge space.