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Inside NewtonX’s verified synthetic research
What is a synthetic persona? Explaining the synthetic research method built on your own buyers
The Confident B2B Marketer 2026
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
Ada set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
The clock on digital certificate management is running out. HID wanted to know if anyone was watching it
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
As the end of the first quarter closes in, have any of your research resolutions made a difference? Non-traditional research methods can unlock new insights for your organization, but you can’t be afraid to try new things.
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Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent
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