How The Wall Street Journal cut through the generative AI haze with NewtonX insights
Automation for Performance: Global overview and marketer’s guide to AI-powered advertising
Beyond the Deal: Why Brand Migration Makes or Breaks M&A
What changes when your buyer is always available?
The State of AI in B2B Research
NewtonX and Pretzl Launch the 2026 Buyer Group Index
Lippincott partnered with Bloomberg Media and NewtonX to find out what’s holding CMOs back, then put the insights in front of a room that could act on it.
Bain chose NewtonX to conduct the research behind a new metric for predicting B2B deal wins.
Supermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
NewtonX announces the first B2B Synthetic Personas solution, giving enterprise teams on-demand buyer insights built on identity-verified professional data
Most AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
BILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
As the end of the first quarter closes in, have any of your research resolutions made a difference? Non-traditional research methods can unlock new insights for your organization, but you can’t be afraid to try new things.
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Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent
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read moreIf you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
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