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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ReportThe Confident B2B Marketer 2026
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ArticleWhy synthetic message testing is only as good as the data behind it
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ArticleA field guide to synthetic data in B2B research
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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[Webinar] B2B Research Trends: How can insights leaders drive more impact in 2023?
We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.
Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent GRIT Report, “48% of research buyers made at least one poor business decision in the past 6 months due to sample quality or availability.” We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.
Join the conversation to learn:
- Key B2B research trends for 2023, such as buyers searching for new vendors due to poor sample quality
- The 3 principles top tier insights leaders follow to confidently influence decisions
- The Fortune 500’s guide to sourcing trustworthy B2B data
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