[Webinar] B2B Research Trends: How can insights leaders drive more impact in 2023?

| January 12, 2023

We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.

Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent GRIT Report, “48% of research buyers made at least one poor business decision in the past 6 months due to sample quality or availability.” We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.

 

Click here to sign up for our B2B Research Trends Webinar.

 

Join the conversation to learn: 

  • Key B2B research trends for 2023, such as buyers searching for new vendors due to poor sample quality 
  • The 3 principles top tier insights leaders follow to confidently influence decisions 
  • The Fortune 500’s guide to sourcing trustworthy B2B data 

 

Sign up for our newsletter, NewtonX Insights:

Your playbook to making confident business decisions enabled by B2B research. Expect market research trends, tools, and case studies with leading enterprises, delivered monthly.

Related Content

[Webinar Recap] Tableau’s New Approach to B2B Research and How It’s Driving Innovation

Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.

read more

[Webinar Recap] Building Strategic Research Partnerships: How Microsoft and NewtonX Source Critical Business Insights

NewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.

read more

[Webinar Replay] B2B Innovations: Research Methodology that Transformed UX at Pinterest

Watch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.

read more