Volatility in the market can cause enterprise leaders to hesitate when making strategic decisions. Do you have the right data? What are the consequences of making the wrong decision? According to GreenBook’s most recent GRIT Report, “48% of research buyers made at least one poor business decision in the past 6 months due to sample quality or availability.” We’re excited to share what we’ve learned about enabling effective decision making over the past 5 years from insights leaders at Microsoft, Salesforce, and McKinsey.
Join the conversation to learn:
Deep dive on Custom Recruiting, a new B2B research methodology, and how it delivered the exact insights Tableau needed.
read moreNewtonX and Microsoft share 4 takeaways to drive research success through collaborative client-vendor partnerships.
read moreWatch B2B Innovations: Research Methodology that Transformed UX at Pinterest, NewtonX's newest webinar hosted by Greenbook.
read moreIf you were at IIEX Europe 2023 in Amsterdam, you likely left excited about the dialogue around data quality, new methods, and generative tools like AI. If you didn’t make it, we’ve outlined the key
read moreHow R/GA and Landor & Fitch Build Responsive B2B Research Stacks to Win Business
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