![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Meet NewtonX at Cannes Lions 2026
NewtonX is returning to Cannes. This time, we’re powering some of the most consequential conversations there.
We’re launching something that puts your buyer in the room whenever you need them, and bringing it to the Cannes Lions Insights & Strategy Summit to show what that unlocks for marketing.
If you’ll be in Cannes and want to meet, we’d love to connect.
Here's where to find NewtonX at Cannes
Synthetic Personas: What’s Possible When Your Buyer Is Always Available
Tuesday, June 23, 1:25–1:50 p.m. LIONS Insights & Strategy Summit, Le Majestic Hotel
Synthetic research is one of the most consequential shifts in market research. Not all synthetic methods are equal, and using the wrong one for the wrong decision carries real risk.
NewtonX CEO Sascha Eder takes the stage with Jamie Cleghorn, Global Head of Customer Practice at Bain & Company, and Kimberly Storin, CMO at Zoom to explore what synthetic personas make possible: always-on buyer intelligence that fits into real research roadmaps, sharper marketing decisions, and the guardrails required to act with confidence.
Open to Cannes Lions Festival Pass holders.
Bloomberg x Lippincott CMO Lunch
Bloomberg x Lippincott are launching a new Global CMO Study fueled by NewtonX insights. They’re hosting an invite-only lunch for CMOs to discuss the findings—more on that soon.
ADWEEK House
Thursday, June 26 at 11:45 a.m.
NewtonX VP of Brand Partnerships Daniel Sills speaks on strategic partnerships at ADWEEK House. His session: Partnership Is The New Power Move.
Appendix
Synthetic Personas: What’s Possible When Your Buyer Is Always Available
- Speakers: NewtonX CEO Sascha Eder, Bain & Company Senior Partner, Global Customer Practice, and Kimberly Storin, CMO at Zoom.
- When: Tuesday, June 23, 1:25-1:50 p.m.
- Where: LIONS Insights & Strategy Summit, Le Majestic Hotel
- Available to Cannes Lions Festival Pass Holders
Bloomberg x Lippincott CMO Lunch
- Description: Bloomberg Media and Lippincott are unveiling exclusive new research, conducted by NewtonX, revealing what CMOs really think about influence, AI-era growth, and the trade-offs defining modern marketing leadership. An invite-only lunch and candid discussion among senior CMOs on the findings.
- When: Tuesday, June 23, 12:30 p.m.
- Where: BOBO Bistro, 21 Rue Du Commandant André, 06400 Cannes, France
- Invite only—space is limited. Register here if you’re interested.
ADWEEK: Partnership Is The New Power Move
- Description: Group Chat Presented in Partnership with Weber Shandwick—a candid conversation on how leading brands are rethinking the agency-client dynamic and leaning into partnership as the ultimate competitive advantage.
- Panelists: Carolina Cespedes Virguez (General Manager, GoGo squeeZ U.S.), Caroline Ingeborn (COO, Luma AI), Laura Ness Owens (SVP and CMO, Bobcat), Karen Pugliese (Global President, Weber Shandwick), Sarah Reinecke (SVP, Mars Snacking), Niek de Rooij (Global Masterbrand Director, Knorr), Daniel Sills (VP Brand Partnerships, NewtonX), Rebecca Stewart (Brand Editor, Adweek)
- When: Thursday, June 25, 11:45 a.m.–12:30 p.m.
- Where: Adweek House at Le Majestic Hotel
Meet the team in Cannes
If you’ll be in Cannes, we’d love to connect.
Whether you want to talk about AI in research, buyer intelligence, synthetic personas, or what’s next for marketing insights, our team will be on the ground all week (and on the water, too) and available for conversations.