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Want to see how NewtonX can help you?

We provide market research consulting that delivers data you can trust

We’ve been lucky to work with organizations from Fortune 500 enterprises to the top consultancies, financial institutions, and leading market research companies who choose us as their research partner.

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industries & counting reached by our search
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We deliver both scale and specificity

Our market research consulting technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network.



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Our MaxDiff analysis services

Knowing what your clients think about your current and new products or services is – simply – invaluable. NewtonX MaxDiff analysis services means that you base your business critical decisions on reliable data, not just assumptions. 

MaxDiff analysis insights prevent you from spending any time or money on features that are an additional cost, but that clients don’t really want. By asking them to rank options by level of importance, your data reveals what problems you clients want you to solve.

Your marketing and advertising teams can reap the benefits of MaxDiff analysis insights, too. You can make sure that precious ad space highlights the features that matter most to consumers. Reprioritizing information based on your MaxDiff survey gives your ads a much stronger impact – building greater awareness, resonance and conversions. 

Your MaxDiff survey findings also provide rich details to add into your existing buyer personas, narrowing the margin of difference across the different personas in each purchasing team.

NewtonX quantitative research methods include MaxDiff analysis, conjoint analysis, and RIM weighting. These insights pinpoint what your clients consider most valuable. NewtonX Q3 methodology then pairs this with the right qualitative research techniques to tell you why. This combination is powerful competitive intelligence on which to base business critical decisions. 

Strategy & Planning

  • Research strategy design
  • Screener design 
  • Interview guide questions
  • Survey questionnaire design: survey draft creation
  • Custom survey styling


  • Survey recruitment
  • Survey programming, coding, and hosting
  • Survey test (QA)
  • Survey fielding
  • Data consolidation & cleaning
  • Raw data extract

Data Analysis

  • Insight synthesis & analysis
  • RIM weighting (Random Iterative Method)
  • Crosstab analysis
  • Conjoint analysis


  • Automated charting
  • Manual charting
  • Top-line reports
  • High-level report or presentation
  • Extended full report or presentation draft
  • Key insights
  • Hypothesis testing
  • White labeling

What is MaxDiff analysis

conjoint analysis

When and why to use MaxDiff analysis

MaxDiff analysis is a valuable market research technique that can be used in various scenarios to gain insights into consumer preferences and make informed business decisions. Here are some key situations where MaxDiff analysis can be useful:

Product Development

MaxDiff analysis helps identify the most important features or attributes that consumers consider when making purchasing decisions. By understanding which attributes matter most, businesses can prioritize their product development efforts and create offerings that align with customer preferences.

Pricing Strategy

MaxDiff analysis allows businesses to determine the relative importance of different pricing factors, such as price levels, discounts, or payment options. This information helps optimize pricing strategies by focusing on the elements that have the greatest impact on consumer decision-making.

Market Segmentation

MaxDiff analysis helps segment the market based on customer preferences. By identifying different segments with distinct preferences, businesses can tailor their marketing messages and strategies to effectively target each segment.

Brand Positioning

MaxDiff analysis can be used to evaluate the positioning of a brand relative to its competitors. By understanding the attributes that differentiate their brand and the competition, businesses can refine their brand messaging and positioning to effectively communicate their unique value proposition.

Benefits of MaxDiff analysis

MaxDiff analysis provides numerous advantages for businesses seeking to understand consumer preferences and make informed decisions. Here are some key benefits of using MaxDiff analysis:

Robust Measurement

MaxDiff analysis offers a reliable method for measuring the relative importance of different attributes or features. By presenting respondents with a series of trade-off choices, businesses can obtain accurate and meaningful data on consumer preferences.

Strategic Decision-Making

MaxDiff analysis helps businesses prioritize product features or attributes based on their importance to consumers. This information enables businesses to make strategic decisions regarding product development, marketing, and resource allocation.

Enhanced Market Segmentation

With MaxDiff analysis, businesses can segment their target market more effectively based on consumer preferences. This allows for targeted marketing campaigns and tailored offerings that resonate with specific customer segments.

Competitive Insights

MaxDiff analysis enables businesses to compare their offerings to those of competitors. By evaluating the relative importance of different attributes across brands, businesses can identify areas of competitive advantage and differentiation.

MaxDiff vs Conjoint Analysis - What's the difference

monadic testing


Strengthen Your B2B Product Launch Checklist with Custom Recruiting

Because so much depends on your B2B product launch plan, use custom recruiting to get decision-quality insights.

B2B Product Launch Strategy: Why Accurate Insights Matter

Make the right calls on high-stakes decisions. Here is how to use research at each step in the product launch process.

Futureproof your strategy with the B2B Product Research Lifecycle

Introducing the Product Research Lifecycle: your winning framework to discover the questions top product, marketing, and UX leaders ask at each stage of the development cycle, from launch to market expansion.

Take it from the world’s leading companies.

NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions.

Jason Talwar
Insights Executive with 15+ years of experience (Salesforce, Tableau, Microsoft)

I was really excited when we found NewtonX. Their Custom Recruiting has genuinely been a game changer for us in terms of data quality. Not only do I have much greater trust in the data, but the variation in the data means I can more easily provide actionable direction for our product and marketing teams without finding myself rationalizing away bad data.

Matt Harris
Senior Customer Research & Insights Manager,

Got Your Next Question in Mind?

NewtonX is the only B2B research company that connects researchers with the exact professionals required to solve any problem.