Futureproof your strategy with the B2B Product Research Lifecycle

November 3, 2022

Do you struggle to source decision-quality data for your products? The missing piece: custom B2B research.

Product research lifecycle preview


For years, we’ve fueled brands like Microsoft, Pinterest, and Tableau with the insights they need to make business-critical product decisions. The stakes are too high when it comes to GTM strategy based on gut takes and flawed data. We’re letting you in on the secrets with the Product Research Lifecycle, synthesized from questions that industry-leading organizations ask to stay on top.


Download the Product Research Lifecycle.


If you’re a product marketing or UX research leader, download this framework to: 

  • Discover the questions top product leaders ask at each stage of the development cycle, from launch to market expansion
  • Build a consistently successful GTM toolkit with results-driven research
  • Achieve stakeholder buy-in and elevate your role across the organization


Discover the vital questions to ask at each step of the Product Research Lifecycle:

  1. New product launch
  • What product should we launch?
  • Who do we target?
  • How do we price it?
  • How do we message the value prop?


  1. UX pain points
  • What are our potential customer’s problems?
  • Which are most troublesome?
  • How are they dealing with them today?
  • What is the value of eliminating them?


  1. Unmet user needs
  • What is holding our customers back?
  • What do they wish they could achieve?
  • What patterns do we see that might signal an opportunity?


  1. New market entry and expansion
  • What near-in market needs can we satisfy?
  • Would a complimentary product find traction in the market?
  • Does geographical expansion make sense?
  • Should we buy a competitor?


  1. New product opportunities 
  • What features are most valued?
  • What should we name it? Which visual identity works best?
  • Will this product cannibalize our current business?
  • How can we validate our design?
  • What about the competition?
  • What is the ideal business model?
  • How should we price it?


Use cutting-edge AI technology and hybrid approaches for product success

NewtonX is a new kind of B2B research company that has broken through the constraints of old product research approaches. With technology and automation, we futureproof your product strategy from launch through maturity.

What’s different about us? We replace the old expert panel model with a way to scale your reach to over 1.1 billion people. We use AI-powered custom recruiting to find the exact professionals to answer your product questions. Our screens ensure that each person is 100% verified to give you the insights you need. We eliminate data fraud and ensure you have trustworthy product research to serve as a foundation for your successful product strategy. 

Looking for a research partner? Get a quote today.

Sign up for our newsletter, NewtonX Insights:

Your playbook to making confident business decisions enabled by B2B research. Expect market research trends, tools, and case studies with leading enterprises, delivered monthly.

Related Content

[Infographic] Visualizing the true cost of bad data

So many traditional market research firms continue to miss the mark with B2B audiences. Do you know how these decisions impact your bottom line?

read more

How to Measure and Build B2B Brand Trust to Ensure Brand Safety

How do you build and measure brand trust & safety in the B2B market? Learn more about the insights you can tap into with custom market research.

read more

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

read more

Using Research Strategies to Find and Overcome Market Entry Barriers

Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are

read more