Turn customer loyalty into a growth engine
Find what keeps customers, what puts them at risk, and what earns their advocacy.
Our services & capabilities
NewtonX combines loyalty measures such as NPS with qualitative interviews and journey research to understand why customers stay, switch, recommend, or disengage. We track loyalty by role and segment, identify the experiences that influence retention, and show where targeted action can strengthen customer relationships.
Loyalty driver analysis
Competitive switching behavior research
NPS and advocacy measurement
Customer lifetime value optimization
Churn risk identification
The benefits of customer loyalty research
See where loyalty is strong, where it is fragile, and what is driving the difference. Use those insights to address churn risks, improve the customer experience, strengthen advocacy, and focus retention resources where they matter most.
We deliver research you can trust
140+
industries reached by our
search
100%
verified respondents
5+
quality check processes
96%
of clients start a second project with us
See our success
We’re the trusted research partner of the world’s leading companies.
"NewtonX’s platform gives us continued confidence that we’re sourcing the highest quality data to drive critical business decisions."
"A huge thank you to NewtonX for delivering on their commitment of excellence, and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry."
"In my 10 years at Vanguard, we had never been able to reach this audience — until we met NewtonX."
