Capturing Customer Voice for a San Francisco Tech Giant

The advertising industry has evolved rapidly in recent decades, and shows no signs of slowing down.

Ever since companies discovered the in-browser pop-up ad, innovators in advertising have been racing to dominate new platforms and snap up tech that will ramp up conversions.

For the biggest ad tech companies, staying current with industry trends is the key to outpacing competition — and the only way to spot these trends as they emerge is through the most cutting-edge market research. Only general insights can be gained from general surveys, and they aren’t the type that inform industry-leading strategy. A company can easily learn that more than 50 percent of ad dollars are now going to digital platforms, but it won’t get a clear picture of how their end customers choose among those platforms. For that kind of insight, custom market research is the only way to go.

 

The Challenge: Framing research around end-use customers

NewtonX recently partnered with a massively influential San Francisco-based tech giant to cut through the noise and provide highly specific and relevant data on industry trends. The mission on this project was to:

1. Identify and recruit key decision-makers in media-buying

2. Isolate and amplify the voice of our client’s customer base

3. Deliver key experiential insights from active industry professionals

 

That’s where NewtonX’s unique, AI-powered approach came in.

 

NewtonX Delivery: Guaranteed accuracy and high incidence rate

The NewtonX search methodology was designed to ensure zero fraud and find more of the professionals our clients want to hear from. Our proprietary Knowledge Graph allows clients to tell us exactly what criteria they need, and our strategy allows us to quickly identify and professionals that meet that exact criteria. In this case, our client was looking for:

1. Advertising and marketing professionals


2. Professionals with current decision-making power


3. Professionals working for companies with online ad budgets of at least $1 million, up to $10 million or more per month

4,000

Verified professionals across 13 countries

“You guys found so many senior media buyers, brand and marketing leaders across the globe at lightning speed. Thank you SO much. The data quality is outstanding.”

The Solution: A 4k strong, quarterly brand tracker

Our custom recruitment process resulted in a quarterly brand tracker which brought our client:

1. 4,000 verified respondents across 13 different countries
2. 10 waves completed in two and a half years
3. A fresh sample every second wave

This strategy ensured our client received the freshest data and insights that truly represented the voice of their customer base, allowing the company to better optimize its platform to meet the adapting needs of media buyers worldwide. 

 

Finding 100% verified professionals to deliver the information you need.

No matter your organization’s industry, your customer base is ready to tell you what they need out of your product or service. NewtonX is here to make sure your questions are reaching the right audience, and that each response is legitimate. Contact us to learn more about our Knowledge Graph and how our research process can give your company an edge over the competition.               

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