Why Microsoft chose NewtonX to develop an innovative new product strategy

Our insights played a crucial role in Microsoft's product strategy development.

Microsoft B2B Research

Microsoft’s Problem:

Microsoft was working on the launch of a new cloud product using Azure Cloud Services. They wanted to gain technology market research insights from ‘power users’ and decision makers. Specifically, they needed specific data points in competitive benchmarks, market-entry insights, integration insights, and pricing parameters. As a result, they tapped NewtonX to source a huge quantity of data points from dozens of experts.

Our Solution

NewtonX gathered insight via a mix of qualitative one-on-one interviews and a large-scale quantitative survey, called the Q3 Formula. We used the in-depth interviews to inform how we constructed the final survey. After we finished our research, our findings proved crucial to Microsoft’s product strategy development. Ultimately, our contributions to Microsoft’s research led to their putting together a white paper on the topic.

Download the Microsoft case study today.

region: “na1”,
portalId: “6114340”,
formId: “8087cca0-32d8-4151-b284-8f630989ed7e”,
sfdcCampaignId: “7011I000000Rz8DQAS”

Sign up for our newsletter, NewtonX Insights:

Your playbook to making confident business decisions enabled by B2B research. Expect market research trends, tools, and case studies with leading enterprises, delivered monthly.

Related Content

How a Top 5 Global Technology Company stays ahead of cybersecurity threats

Top tech company taps NewtonX to capture insights from 7,500 cybersecurity decision-makers.

read more

NewtonX Overview One-sheet

NewtonX is the world's leading B2B research company. Discover how we spotlight the world's brightest minds across 1.1billion professionals and 140 industries.

read more

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

read more

What Happened to the Quantum Computing Hype? Here’s Where the Technology is Expected to Head

Quantum computing is often hyped, we take a look through the buzz for a closer look.

read more

Using Research Strategies to Find and Overcome Market Entry Barriers

Anticipating market entry barriers and addressing them in your go-to-market planning reduces risk, minimizes slow-downs, and trims costs. Effective B2B market research can give you the strategies to overcome barriers to market entry. Here are

read more

The top questions to ask on your B2B market research survey

The utility of a survey is heavily dependent on the quality of the B2B market research questions it poses. The professionals who take B2B surveys don’t have the time to complete surveys full of redundant

read more