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[Report] How Brand Impacts Share Price

Interbrand, NewtonX, and Brodeur Partners reveal how brand research and investor communications can improve company valuation.

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Press

Greenbook Honors NewtonX in 2023 GRIT Top 10 Most Innovative Suppliers

We’re excited to announce that NewtonX has been selected as a leading supplier in Field Services.

Article

[Video] Meet NewtonX Prime: Instant insights for smarter investments

NewtonX Prime is an all-access investment research platform that delivers expert intelligence at scale.

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Thought Leadership

[Webinar] Is an MROC right for you? 3 use cases that are perfect for research communities

NewtonX Sr. Product Marketing Manager Jimmy Coonan and Fuel Cycle VP, Research Science Kevin Row share best practices on running MROCs and how they fit into your research.

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Conferences

Forget Emerging Tech: This is How Humans Do B2B Research

Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

Thought Leadership

[Webinar] Strategies for cutting research costs without sacrificing quality

Regional VP of Market Research Ete Kpogho and Sr. Product Marketing Manager Jimmy Coonan host an interactive roundtable to discover the strategies your fellow insights leaders are using to minimize spend while sourcing reliable B2B insights.

Case Study

How The Wall Street Journal cut through the generative AI haze with NewtonX insights

How do marketers plan to realize gains from AI? The Wall Street Journal partnered with NewtonX to survey 82 executives for the scoop.

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NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

While appetite for generative AI is on an upward trajectory, the practicalities of adoption are far less clear. That's why investing in custom B2B research could give you the edge over your competitors.

Press

Hedgeweek: Building reliable research by scaling qualitative data

Solid findings from reputable sources can validate an investment thesis while vague information from weak experts risks wasting time and money while potentially leading a manager to a dead end.

Article

Banish Bad Data with the 3-Part Good Data Playbook

Tired of throwing out bad samples in your B2B research? Use these tactics to regain confidence in your data and tell clear data stories to your stakeholders.

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Article

Make industry waves with the Progress-Led Insights Framework

Research for the sake of research doesn't cut it anymore. Learn the 5-step playbook for using B2B research as a tool to drive industry-wide change.

Article

Beyond business insights: 5 steps to drive industry and cultural progress with research

Meta's Product Manager Kristoffer Nelson and NewtonX's Head of Brand & Marketing Jackie Cutrone reveal the 5-step playbook for insights that extend beyond the business—and into the industry.

NewtonX Current

Sampling smart: How open networks can help financial services firms unlock more value from their B2B research

To get useful competitive intelligence on niche markets, you need specialized research. Learn how to build better products and craft laser focused messaging with Custom Recruiting.

Article

The Quickest Way for Funds to Get Quality Data: Meet NewtonX Prime

Leading firms are using new technology to maintain their edge, and those without it risk falling behind.

Case Study

How NewtonX insights powered an oil giant’s multi-billion dollar investment in sustainability

A top energy company came to NewtonX to gather insights from leading sustainability executives on their decarbonization initiatives.

Article

Rethinking the stages of the B2B buyer journey using custom research

The traditional B2B buyer journey is changing because buyers are accessing quality digital information at each stage of their purchasing decision. Buying behaviors have changed and you’ve got less time with buyers to influence their decisions.

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Thought Leadership

[Webinar] The path to better decisions starts with better research

Join NewtonX Director of Client Delivery Pavle Krivokapic and Sr. Product Marketing Manager Jimmy Coonan for an interactive roundtable to hear about B2B methodologies that your fellow insights leaders are using to hit their research goals.

NewtonX Current

Beyond the buzz: Navigating the brave new world of generative AI

Article

10 tips for improving how to measure advertising effectiveness

Do you know how to measure advertising effectiveness using decision quality data? Find out why it’s a game-changer.

Article

How the right win-loss survey questions improve sales and marketing performance

Improve your sales and marketing strategies by asking the right win-loss survey questions. Here is how to study buying decisions.

Article

B2B message testing survey questions that increase marketing effectiveness

Asking the right message testing survey questions will help you understand how to connect with prospects and customers.

Article

The right brand perception survey questions boost your marketing ROI

In B2B branding, brand perceptions are what your target audience, customers, and prospects—and to some extent, your employees—think about your brand.

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Article

20 B2B Brand Awareness Survey Questions That Improve Strategic Planning

Asking the key brand awareness survey questions will help you assess where you stand on this crucial marketing metric.

Article

Ask customer experience survey questions to measure customer relationships

Customer experience survey questions seek to uncover the details of customer interactions, customer service, and customer satisfaction with your company.

Case Study

How a design software company uncovered trends and best practices for hiring designers with NewtonX

Partner with NewtonX to dive into hiring trends, techniques, and experiences of design hiring managers and recruiters.

Article

What is the true cost of bad data?

Poor quality data costs the US $3 trillion each year. There has to be a better way, and we believe we've found it. Read on.

Case Study

How McKinsey drives healthcare innovation with NewtonX

McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.

Article

NewtonX joins the Market Research Society

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Press

Hedgeweek: Leveraging new research methods to drive deeper insights

Originally published by Hedgeweek on July 28th, 2022.

Case Study

How a global marketing agency gained top clients with C-suite insights

A Global Marketing Agency Sought to Test Brand Perception Brand positioning can make or break a company. Keenly aware of this, our client — a global marketing and digital strategy agency — sought to test

Article

How a full-service B2B research provider can give you valuable business insights

Working with a full-service B2B research provider can help you make confident decisions based on solid business insights.

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Article

The next generation of insights for hedge funds

Hedge funds require prescient and contrarian perspectives to outperform the market and deliver positive results to investors. To ensure high returns from volatile markets, equity investors require accurate data from end-to-end research services. It is

Case Study

How a top private equity firm validated their investment thesis with NewtonX insights

Top Private Equity Firm Sought to Invest Confidently How can we ensure positive returns on a risky investment? A leading private equity firm needed critical answers to help them evaluate a high stakes investment in

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Article

How business leaders ensure success with NewtonX research

Try to answer this question: “How can your company keep up furious innovation while remaining customer obsessed?” If you can’t give a confident answer, don’t fret — 78% of executives struggle with data-driven decisions. This

Case Study

How a Top 3 internet company acquired new clients for their digital advertising platform

Top Internet Firm Sought to Determine Ad Platform’s Market Fit Retail media networks (RMNs) are seeing wider growth in retailer adoption than ever before. In 2021, a quarter of retailers received more than $100M in

Article

B2B Market Research Methods for Better Decision Making

The best B2B market research methods depend on the business problem you are trying to solve. These four types of market research each deliver specific benefits, and each has drawbacks. Understanding these will help you

Case Study

How we identified the world’s 10 founding blockchain experts for a leading venture capital firm

The Challenge A leading venture capital firm was considering investing in a cryptocurrency company, operating on an emerging blockchain. The VC firm needed insights as to the viability of the underlying technological infrastructure

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Article

NewtonX announces its acceptance into the Insights Association

We're excited to announce that NewtonX has been accepted as a member of the Insights Association.

Article

Brand Trust: What it is and why it’s important

Brand trust is foundational to your company’s success.

Case Study

How a leading cloud software company focused on furious innovation

A Leading Software Company Sought to Maintain Rapid Growth Our client — a unicorn cloud software company — is going places. With the goal to usher in a new era of cloud collaboration, they’ve developed

Article

Why is B2B market research so important?

B2B market research provides companies with the vital data that allows them to grow and succeed. Today, as many companies struggle to pick up the pieces left after Covid-19 shattered workplace and economic norms, the

Article

6 tips to help make your next market research program a success

Nearly all market research projects follow a certain set of steps, from understanding the client’s business challenge, to developing the recruiting strategy and research methodology, to fielding and delivery, then analyzing the results, and finally

Article

[Whitepaper] Business Outlook: Meeting the New Demands of Market Research

Here, we're building off the insights of the 2021 GRIT report and our commentary in our latest whitepaper, "Market Research Business Outlook 2H 2021: Meeting the New Demands of Market Research."

Article

NewtonX Current: What everybody really thinks about the future of work

Based on the positive feedback we received from our latest NewtonX Current, in partnership with Fortune, we're expanding the report to answer: what does everybody else think about the return and future of work?

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Article

What is B2B market research?

B2B marketing research is the process of finding out what types of people are interested in a particular product or service. The purpose of B2B marketing research is to find out who your customers are, their needs and wants, and how to best satisfy them.

Article

[Innovation Report] How UX Research Leaders can delight customers and beat competitors

Increase customer satisfaction and retention, build a competitive product roadmap, and make the most of customer and competitor insights to build delightful user experiences with our latest innovation report.

Article

NewtonX FAQ Video Library

We get asked all the time: what makes NewtonX so different? How does the Knowledge Graph work? Find out in this brief FAQ video series.

Article

Five insights on what CFOs really think about the future of work

We surveyed 75 CFOs forming a representative sample of the US economy, here's five insights we learned.

Article

[Guide] The ultimate B2B research guide for product marketers

Product marketers have an incredible opportunity to leverage B2B research. Read our guide to learn how.

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Article

NewtonX introduces new research service: NewtonX Current

We’re excited to announce the launch of NewtonX Current! NewtonX Current is the new proprietary research arm of NewtonX. Our team of senior researchers design and field our Current reports to answer today’s most pressing

Press

Fortune: 63% of high-growth companies have hybrid work models

Continuing the conversation on the future of work, Fortune and Sheryl Estrada build on the NewtonX Current 75-person CFO study.

Article

NewtonX surveyed 75 CFOs to gauge support and representation of LGBTQ at work

While many organizations openly support and advocate for LGBTQ, there is still room to improve when it comes to representation at the executive level.

Press

Fortune: From talent pipelines to hybrid work models, here’s what mattered to CFOs this week

What do CFOs really think about the future of work? From hybrid models to talent pipelines to DEI and beyond, find out what truly matters to finance chiefs.

Press

Fortune: Sorry, Bitcoin: CFOs say they aren’t adopting crypto

For Bitcoin and other cryptos to gain true traction, it will need to ingrain itself much deeper into our financial system.

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Case Study

Fortune chooses NewtonX for its first-ever CFO study

To debut NewtonX Current, we partnered with Fortune Analytics to survey 75 leading CFOs to answer: what do they really think about the future of work?

Press

Fortune: We polled CFOs to find out what they really think about going back to the office

We recently partnered with Fortune in their first-ever CFO survey. Discover what CFOs really think about the future of work.

Article

American 5G Beyond the Hype: Why the Technology Continues to Disappoint

While you may begin to see 5G networks available soon, the full potential of 5G is still to come.

Press

GreenBook: NewtonX’s Sascha Eder On Using AI For Custom Recruiting

"We are the best kept secret in market research out there." Lenny Murphy and Sascha Eder talk about scalable B2B solutions and the future of self-serve market research.

Article

The Race for AI Chips: Why Governments and Tech Giants Are Fighting to Develop the First Next-Gen Chip

Surveying professionals from Amazon, AMD and Nvidia to better understand the market for the next-gen computer chip.

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Article

How to conduct B2B research: 3 tips for quality insights

Working with the world's leading organizations and top market research firms on a daily basis gives us a unique perspective into how teams are thinking about B2B research. Instead of keeping this a secret, we're sharing the leading indicators of great results.

Article

Are Robots Really Taking Manufacturing Jobs?

In 1960 one in four Americans held a position in the manufacturing industry; today, fewer than one in ten Americans do.

Case Study

Why Microsoft chose NewtonX to develop an innovative new product strategy

Microsoft needed to harness voice of customer insights to guide a successful product launch.

Article

Mobile Payments: Why is the US lagging behind China, India, and Kenya?

Despite widespread mobile use and adoption, the US has been relatively slow to replace plastic with mobile-first payments. Discover why.

Article

Can Corporate Surveillance Solve Employee Happiness?

Despite some hesitance, there has been an uptick in the use of AI in HR. Read on.

Article

The Future of B2B Market Research is NewtonX Custom Recruiting

It’s time for a sea change in how market research happens.

Article

Big Banking vs. Fintech: Why Aren’t Traditional Banks Investing More in the Fintech Craze?

We interviewed 25 senior executives of Head of Innovations/FinTech at the ten largest banks in the U.S., with the intent of identifying barriers to investment and M&A in the fintech sector. The interviews defined three primary barriers and many more learnings.

Article