-
Brand & Communications
-
Customer Research
-
Market Opportunity
-
Product Research
Industry & audience expertise
Analyze
-
Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
-
ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
-
ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
-
ReportThe Confident B2B Marketer 2026
-
ArticleWhy synthetic message testing is only as good as the data behind it
-
ArticleA field guide to synthetic data in B2B research
-
Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
-
Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
-
Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
-
PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
-
PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
-
PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
![[Webinar Recap] Is B2B ready for synthetic sample? Yes – if you know how to augment it](https://www.newtonx.com/wp-content/uploads/2024/10/Webinar-synthetic-sample-greenbook-1024-1920px-feature-image-1-300x169.jpg)
![[Webinar Recap] The future of B2B research starts with the death of panels](https://www.newtonx.com/wp-content/uploads/2024/07/TKH-8.22-Karine-Pepin-webinar-1920px-feature-image-300x169.jpg)
![[Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide](https://www.newtonx.com/wp-content/uploads/2024/05/tkh-greenbook-newtonx-lenny-murphy-cutting-research-cost-speakers-v-21920px-feature-image-300x169.jpg)
Greenbook Selects NewtonX as the B2B Data Provider for the 2025 GRIT Business & Innovation Report
Greenbook has selected NewtonX for the third consecutive year to supply the B2B sample and verified insights that power the 2025 GRIT Business & Innovation Report. NewtonX provided validated data for two critical brand-side segments—Brand: Research and Brand: Analytics—giving this year’s report greater precision in understanding how priorities differ across buyer groups.
Recognized for delivering a “clean and robust GRIT sample.”
In the 2025 methodology, Greenbook highlights NewtonX’s distinct quality-control process and the rigor applied to sourcing complex, decentralized B2B audiences. Greenbook notes that NewtonX’s contribution helped ensure a “clean and robust GRIT sample,” reinforcing the importance of verified data in a year when sample quality remains a defining industry issue.
Key 2025 Findings
- The AI Trust Gap: Brand-side satisfaction with generative AI remains cautious at 29%.
- Supplier Pressures: 53% of underperforming suppliers cite client adoption of self-serve tools as a major challenge.
- LLM Experience: GRIT’s analysis of which large language models professionals use across segments is attributed jointly to Greenbook and NewtonX.
A Strategic Resource for the Insights Industry
Described by Greenbook as the “#1 strategic planning tool in insights today,” the 2025 GRIT Business & Innovation Report provides benchmarking, structural clarity, and forward-looking perspective for insights and analytics professionals. NewtonX is proud to support the report with the verified B2B data that strengthens its conclusions and equips leaders to navigate a rapidly changing industry.
Share
Sign up for our newsletter, NewtonX Insights:
Related Content
The power of precision: How NewtonX Knowledge Graph delivers niche B2B expert access at scale
Obtaining accurate insights is the difference between making a confident business decision and a costly misstep. This is especially true in the complex world of B2B, where the right data can be elusive. For decades,
read moreNavigating the new standard of truth in B2B market research
For modern B2B leaders, the questions are constant and complex: How do you build a brand that resonates in a noisy market? How do you move beyond static data to understand the “why” behind customer
read more
Zapier Partners with NewtonX to Reveal How Enterprises Measure AI ROI
Zapier, the leader in AI-powered automation, released Proving AI Progress: How enterprises measure success, governance, and ROI, a new report offering a clear path for enterprises struggling to measure the impact of artificial intelligence. Based
read more