Brand isn’t just a company asset. It’s a critical determinant of a company’s market success. Yet new research by Interbrand and NewtonX reveals that 67% of brands struggle to fully reflect their strength in share prices and are currently underperforming their competitive set.
Through analyzing P/E ratios and primary research within the investment community, we’ve identified a powerful driver that can shift the balance, change investor understanding, and bring earned value back to a company’s share price. Best of all, it’s an asset that companies already have the power to strengthen: their brand.
We’ve published a report, How Brand Impacts Share Price, to show you how to connect brand, investor communications and advanced AI-based research.
Download the report here.
Preview the data and takeaways below:
