Methods

Find answers to complex questions

We bring the right research methods to find the insights you need.

Surveys
Capture scalable, actionable data
Interviews
Unlock deep niche insights
AI-Moderated Research
Qual with speed and scale
Synthetic Personas
Learn from a synthetic target audience
Synthetic Boost
Boost  hard-to-reach segments
AI Training & Evaluations
 Train accurate AI models

Our custom recruiting process is what lets us find hyper-relevant professionals and the knowledge you need for research.

Recruit

Find the right experts, fast. The most precise B2B participant targeting in market research—so your insights start with accuracy and confidence.

1

Collect

Data in days, not weeks.  AI-enabled collection turns hundreds of expert opinions into smarter data, cutting time and cost to insights.

2

Analyze

Instant insights, zero lag. Automated analysis and visualization deliver ready-to-use intelligence the moment you need it.

3

Synthetic personas

A proprietary architecture built for defensible decisions in B2B

Phase 01

Persona shells

Proprietary behavioral framework how B2B buyers think, evaluate and make decisions across key behavioral and attitudinal dimensions.

Phase 02

NewtonX ready to use personas

Enriched shells with NewtonX identity-verified behavioral, attitudinal, and professional data from over 100k data points across 100 B2B buying categories.

Phase 03

Client specific customization

Persona customized to client ICP through client owned research and historical data to reflect their actual buyers

Phase 04

Personal evolution

Persona moves with the market and gets smarter over time as new research is added.

The NewtonX difference

High-stakes decisions cannot rely on low-quality data. Typical providers experience fraud rates of 30-70% due to a lack of identity verification, generic survey links, AI fraudsters, and low incentives.

<1%

NewtonX fraud rate

30-70%

Fraud rate of other research
providers

We’re the trusted research partner of the world’s leading companies.

We’ve partnered with NewtonX on numerous research initiatives to extract insights from experts and professionals. This project allows us to address critical questions and challenges that both designers and companies face.

Paul Trotter
Content Marketing Manager - Figma

I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."

Greg Silverman
Global Director of Brand Economics - Interbrand

"I appreciate how NewtonX is a strategic thought partner, not just a vendor. We needed someone to understand the complexities and nuance of the story we’re telling, and NewtonX meets our depth there."

Marissa Cui
Product Research - Stripe

"It is critical that we use high quality data as the foundation for such important business decisions. And that is not always convenient… Working with NewtonX allows us to get access to a diverse set of stakeholders and experts to learn from.

‍

Maarten Lagae
Executive Director of Insights & Analytics - Landor & Fitch

Our latest thinking

The Small Business Banking Report 2026

By Jordan Boeder, Senior Director, Strategic Insights and Analytics Small business owners do not want a more impressive bank. They want a less frustrating one. Banks have spent years trying to look more innovative. Small

Advertising Effectiveness
How to right-size survey sample without undercutting data quality

By Jason Talwar, Principal VP, Methods & Innovation Every research team has heard some version of the same request: can we get a bigger sample? A bigger sample size (N) can buy you more precision.

Markety Entry Research
What changes when your buyer is always available?

What I heard, and what it means, from our session with Bain & Company and Zoom at Cannes LIONS 2026 By Sascha Eder, CEO, NewtonX | June 2026 | Cannes, France At Cannes this year,

Persona Research

Have a question in mind?

Let us help you answer it.