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Futureproof your business with internet and media market research

Understanding your audience is key to creating the right platforms, tools, and offerings for long-term business success. These insights are especially important when juggling the needs of several players in a multi-sided marketplace—a common trait of media and internet companies. Media market research can help platforms and publishers answer key business questions, such as:

What our target audience thinks and does

  • What type of content is our audience interested in?
  • What do advertisers, creators, and users value when considering new platforms and tools?
  • How are brands and agencies allocating spend between different channels and tools?
  • What advertising mediums do our audiences leverage? Text, image, audio, video, and/or native ads?
  • What are our audiences’ unmet needs? How can these needs be translated into opportunities for us?

How our brand is perceived

  • Are decision-makers aware of our brand, products, and services? How do they perceive it compared to others?
  • How do we differentiate our products and services?
  • How is our brand reputation trending over time?
  • Is our UX enabling positive interactions with our brand?
  • How do we demonstrate the value and ROI of our products and services?

How we can capture more revenue

  • What features and innovations would encourage increased use of our tools? 
  • How do we increase brand loyalty and reduce churn?
  • How do we effectively communicate our unique selling proposition through a marketing campaign?
  • How can we tap into new markets? What opportunities and blockers are there?

What industry trends and shifts to expect

  • What changes can we anticipate in the data security and privacy landscape and how can we mitigate the impact on our platform use and effectiveness?
  • How will digital transformations, such as AI/ML and Web3, impact marketing needs and expectations?
  • Should our brand consider and invest in goods and services for new channels, including AR/VR/MR and the metaverse?
  • How can we attract and retain the best talent with the right skill sets for future success?

Want to see how NewtonX can help you?

Take it from the world’s leading internet and media companies.

What excites us the most about publishing with this information is the opportunity to turn anecdotal insights into empirical data. There is often a wide gulf between what you hear and what you can report on, due to the difficulty of finding objective evidence to back up casual insights; with these findings, I am excited to be able to do that.

Mark Stenberg
Adweek, Senior Media Reporter

What’s exciting about the results is how they clearly highlighted what CFOs are thinking across price increases, spending habits, this inflationary environment, and tech continuing to be a priority.

Sheryl Estrada
Fortune, Senior Reporter

We were delighted that NewtonX could do qual-quant-qual research in such a short time. In the B2B space, not many people are leveraging or thinking of doing these mixed methods.

Kitty Z Xu
Pinterest, Staff Quantitative User Experience Researcher

Over at Fortune, we’re excited to publish the results. There are some really compelling findings.

Lance Lambert
Fortune, Editorial Director

Internet and media audiences we reach

Impact-driving media market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your internet and media market research questions. Here are just a few examples:

Advertising buyers

Podcast creators

IT leaders

Metaverse experts



Content creators

Influencers & digital media thought leaders

Product & UX designers

Project managers

Purchasing decision-makers

Business owners

C-suite executives

Users of particular product or service

Our media market research expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their media market research company.

of new clients start a second project with us
industries & counting reached by our search
verified samples
quality check process

How NewtonX delivers business-critical media market research data

Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.

With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B media research company that’s developed proprietary market research technology that keeps up with the pace of innovation. 

With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights that help you carve out your place in the market.

NewtonX can partner with you on all of your media market research needs, whether you’re a publisher seeking to understand the content your audience wants or a platform looking to develop new advertising tools. Our research capabilities can inform your strategy through persona studies, message testing, UX/UI research, brand health tracking, competitor benchmarking, and more.


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