Resources
CMOs, It’s Time for Reinvention
Marketers want AI to help them be more efficient and effective, not replace their human colleagues
Most marketers agree: When it comes to implementing AI, efficiency is the main goal. But at what cost?
NewtonX Appoints Kavita Anand as VP of Product
New York, NY, March 21, 2024 – NewtonX, a leading provider of B2B market research, is proud to announce the appointment of Kavita Anand as its new Vice President of Product. From the NewtonX Knowledge
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Sick of bad data? Uncertain that what you have is true? Good news: B2B is entering its new standard of truth, starting with sample.
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How McKinsey drives healthcare innovation with NewtonX
McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.
Forget Emerging Tech: This is How Humans Do B2B Research
Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.
How Interbrand unlocked market capitalization with brand research
67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.
Adweek + NewtonX Reveal Insights on CMO Collaboration
What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.
Greenbook partners with NewtonX to lead B2B research into a new standard of truth
With total confidence in their data, Greenbook rewrote the insights industry narrative.
Our team was very impressed with the quality of respondents and fast turnaround time!
Recent events
CMOs, It’s Time for Reinvention
NewtonX, EssenceMediacom, and Xerox explore the complexities and changes of the B2B CMO and how one marketing leader is leading that reinvention at Xerox.
The Latest
PR73 Bridges the Trust Gap for In-House Communications
NewtonX & PR 73 reveals how communications teams face trust challenges. Explore insights and strategies to build internal credibility.
Georgian and NewtonX show B2B growth-stage companies how to scale AI in R&D and GTM
NewtonX and Georgian analyze AI adoption in B2B growth stage companies, with benchmarks for productivity, cost management, and growth.
Airwallex + NewtonX Decode How to Scale Embedded Finance
Airwallex aims to provide clear guidance on embedded finance with real-world insights Embedded finance—where companies integrate financial services directly into their platforms—is projected to exceed $600 billion by 2025, according to EY forecasts.
Georgian, in Partnership with NewtonX, Unveils Inaugural 2024 AI, Applied Benchmarking Report
Originally published on PR Newswire, November 21, 2024. TORONTO /PRNewswire/ – Georgian, a growth-stage B2B investor helping companies scale faster via its AI Lab, today announced the findings of its inaugural AI, Applied benchmarking report.
Next on the C-Suite Agenda: AI Trust
Hosted by Jackie Cutrone, CMO of NewtonX, this conversation with Jacqueline Woods, CMO of Teradata, delves into strategies for fostering trust in AI and integrating Trusted AI across organizations. Featuring findings from Teradata and NewtonX’s
Kolsquare + NewtonX define the state of influencer marketing across Europe
Kolsquare and NewtonX equip brands with actionable influencer marketing insights. Influencer marketing has evolved into a key pillar of the marketing mix, yet brands face a variety of challenges in building impactful campaigns.
