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    How McKinsey drives healthcare innovation with NewtonX

    McKinsey partnered with NewtonX to collect insights on healthcare innovation to drive their clients’ success.

    Forget Emerging Tech: This is How Humans Do B2B Research

    Data is important, but it’s not everything. Get an inside look at how insights and strategy leaders at The New York Times and DoorDash build influence and deliver business impact.

    How Interbrand unlocked market capitalization with brand research

    67% of S&P 500 companies may be inaccurately valued due to brand understanding. For enterprise research leaders looking to influence C-suite strategy, realigning investor understanding of your brand can help.

    Adweek + NewtonX Reveal Insights on CMO Collaboration

    What separates great CMOs from good ones? NewtonX and Adweek unveil new research on CMO collaboration secrets and business impact.

    Greenbook partners with NewtonX to lead B2B research into a new standard of truth

    With total confidence in their data, Greenbook rewrote the insights industry narrative.

    The Office Research Edition | Episode 2: Ever Heard of a Data Culture?

    Strategy and research form an unlikely team to help corporate make market entry decisions.

    Our team was very impressed with the quality of respondents and fast turnaround time!

    Anthony Rosato
    K1 Investment Management

    The Latest

    ChatGPT dominates the AI market, but the Google threat looms

    With sky-high brand awareness, a reputation for reliability, and a positive NPS, ChatGPT seems untouchable. But our research suggests business executives aren't so sure.

    Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI

    Despite skyrocketing demand, only 10% of AI initiatives are delivering substantial ROI. It will take hard work, dedication, and a whole lot of resources to get where you want to be.

    [Webinar Recap] Ditch the Bad Data with Greenbook’s Lenny Murphy as Your Guide

    Greenbook’s Chief Advisor for Insights and Development Lenny Murphy and NewtonX’s Product Marketing Director Jimmy Coonan provide a deep dive into solving for B2B sample quality.

    Introducing: Building The Board Ready CMO in B2B

    NEW YORK (June 18, 2024) — Today, B2B research company NewtonX and B2B marketing agency Transmission proudly announce the release of their latest report, “Building the Board Ready CMO in B2B.” This comprehensive study features

    Transmission Elevates The B2B CMO in the Boardroom

    As presented in Cannes Lions, NewtonX and Transmission publish exclusive insights to increase CMO presence on boards.

    Building The Board Ready CMO in B2B

    Based on recent NewtonX research, the B2B CMO role has evolved to lead digital transformation and drive organizational growth through cross-functional collaboration. However, boardrooms have been slow to reflect this expanded CMO role and its