[Webinar] The new product research framework making waves in the Fortune 500

| November 4, 2022

NewtonX CEO Sascha Eder shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.

The secret strategy for building the best products? Take it from leaders at Tableau and Pinterest: it’s in the Product Research Lifecycle. We’ll explore how this new research framework uplevels your GTM toolkit and uncovers deep product insights. 

Why now? Nailing B2B research is tougher than ever. According to the 2022 GRIT Report, 55% of research buyers are applying more scrutiny or pressure to sample providers. 62% of suppliers are looking for alternative sample sources. 

Calling all product marketing and UX leaders: Join this webinar to crack the B2B challenge, achieve stakeholder buy-in, and elevate your role across the organization — through research that drives results. 

 

Sign up here.

 

What you’ll learn:

  • How to utilize the 5 stages of the Product Research Lifecycle for UX, design, and marketing success
  • Tips to implement new research approaches (like custom recruiting) and hybrid methods (like quant-qual-quant) for deep insights at scale
  • How to drive high-performing projects in partnership with your B2B research provider

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