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Case StudyHow The Wall Street Journal cut through the generative AI haze with NewtonX insights
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ReportAutomation for Performance: Global overview and marketer’s guide to AI-powered advertising
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ReportBeyond the Deal: Why Brand Migration Makes or Breaks M&A
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ReportThe Confident B2B Marketer 2026
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ArticleWhy synthetic message testing is only as good as the data behind it
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ArticleA field guide to synthetic data in B2B research
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Case StudySupermetrics set out to measure marketing’s AI adoption gap. The data proved it’s deeper than anyone expected.
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Case StudyAda set out to reframe the conversation around AI in customer service. The data made their case impossible to argue with.
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Case StudyThe clock on digital certificate management is running out. HID wanted to know if anyone was watching it
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PressMost AI customer service deployments have a resolution problem. New research from Ada and NewtonX reveals why businesses can’t see it.
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PressBILL partners with NewtonX to launch first comprehensive “AI Ambition” study for accounting firms
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PressADWEEK and NewtonX launch a new B2B brand tracker to measure industry change as it happens
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[Webinar] The new product research framework making waves in the Fortune 500
NewtonX CEO Sascha Eder shares key insights on futureproofing your product strategy with the 5-stage Product Research Lifecycle.
The secret strategy for building the best products? Take it from leaders at Tableau and Pinterest: it’s in the Product Research Lifecycle. We’ll explore how this new research framework uplevels your GTM toolkit and uncovers deep product insights. (Want a copy of the framework for yourself? Download the Product Research Lifecycle here.)
Why now? Nailing B2B research is tougher than ever. According to the 2022 GRIT Report, 55% of research buyers are applying more scrutiny or pressure to sample providers. 62% of suppliers are looking for alternative sample sources.
Calling all product marketing and UX leaders: Watch this webinar to crack the B2B challenge, achieve stakeholder buy-in, and elevate your role across the organization — through research that drives results.
What you’ll learn:
- How to utilize the 5 stages of the Product Research Lifecycle for UX, design, and marketing success
- Tips to implement new research approaches (like custom recruiting) and hybrid methods (like quant-qual-quant) for deep insights at scale
- How to drive high-performing projects in partnership with your B2B research provider
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