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Brand Tracker Research

Make an impact on your audience with a marketing and advertising market research company

Crafting impactful brands, campaigns, and advertisements is both an art and a science. An advertising market research company can help you validate your intuitions or illuminate a new path forward. Whether you’re in a creative agency trying to demonstrate your added value to clients or part of an in-house marketing team driving your company’s brand, high quality advertising market research insights can help you answer key strategy-driving questions, such as:

Who to target

  • How should we segment our market?
  • Which segments should we target?
  • What are the personas of our targeted segments?
  • What does the customer journey look like?

How to reach our target

  • What marketing channels can we use to reach our target audience? Print, web, mobile apps, video games, social media, linear TV, OTT/CTV, radio & streaming audio, out-of-home (OOH), search, display, email, and/or connected devices?
  • How should we allocate media spend?
  • What advertising mediums capture the attention of our audience? Text, image,   audio, video, and/or native ads?

What to say and show to our audience

  • How can we authentically demonstrate our value and differentiate ourself?
  • How should we position our brand, services, and products? What creative, names, taglines, and messaging should we use?
  • What features are most important to our audience?
  • What type of content is our audience interested in?
  • How do we translate our brand into various advertising channels and mediums?

How to measure our effectiveness

  • Which paid media channels deliver the most ROI?
  • Which advertising and marketing campaigns are the most effective for retention, recall, and conversion?
  • How can we optimize the marketing funnel?
  • How does our brand track against others?
  • Are audiences aware of our brand? How do they perceive it?
  • How do customers feel about our brand, products, and services?

What industry trends and shifts to expect

  • What changes can we anticipate in the data security and privacy landscape and how can we mitigate the impact on advertising effectiveness?
  • How will digital transformations, such as AI/ML and Web3, impact marketing needs and expectations?
  • Should our brand consider and invest in goods, services, or ads for new channels, including AR/VR/MR and the metaverse?
  • How can we attract and retain the best creative talent with the right skill sets for future success?

Want to see how NewtonX can help you?

Take it from the world’s leading advertising and marketing companies.

I continue to be impressed with how productive you have been and the quality of the respondents you have been able to find.

Valerie Heimberger
Big Village, Senior Account Director

We were looking for niche professionals who we definitely couldn't find on our own, and the team worked with us to narrow in on exactly the right people who have been invaluable in validating the hypothesis we're working with on this project. They have been responsive and communicative the entire time — all around, it's been a positive experience!

Gabbi Baker
Red Antler, Group Client Director

Marketing and advertising audiences we reach

Impact-driving advertising market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your advertising market research questions. Here are just a few examples:

Advertising buyers


IT leaders

Metaverse experts


Influencers & digital media thought leaders

Product & UX designers

Project managers

Purchasing decision-makers

Finance decision-makers

Healthcare professionals

Business owners

C-suite executives

Heads of HR

Users of particular product or service

Our advertising market research firm expertise delivers data you can trust

Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their advertising research company.

of new clients start a second project with us
industries & counting reached by our search
verified samples
quality check process

How NewtonX delivers business-critical advertising market research data

Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.

With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation.  

With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights whether you’re crafting a regional campaign or a global brand. 

NewtonX can partner with you on all of your advertising market research needs, whether you’re an in-house marketing team looking to demonstrate business impact or an agency developing client marketing strategies. Our research capabilities can bolster your marketing mix through persona studies, message testing, pricing studies, marketing funnel studies, net promoter score (NPS) studies, brand health tracking, and more.

Have your next project in mind?