Advertising market research will help you cut through the noise and reach your target audiences more effectively. It’s critical to know your customer deeply, as attention spans shorten, audiences fragment, and tracking abilities grow more complex. Partner with an advertising research company to source accurate insights for business-critical decisions.
Join the organizations who have already found success
Make an impact on your audience with a marketing and advertising market research company
Crafting impactful brands, campaigns, and advertisements is both an art and a science. An advertising market research company can help you validate your intuitions or illuminate a new path forward. Whether you’re in a creative agency trying to demonstrate your added value to clients or part of an in-house marketing team driving your company’s brand, high quality advertising market research insights can help you answer key strategy-driving questions, such as:
What marketing channels can we use to reach our target audience? Print, web, mobile apps, video games, social media, linear TV, OTT/CTV, radio & streaming audio, out-of-home (OOH), search, display, email, and/or connected devices?
How should we allocate media spend?
What advertising mediums capture the attention of our audience? Text, image, audio, video, and/or native ads?
Capturing customer voice for a San Francisco ad tech giant
We used our AI-driven research methods to identify the professionals with the insights our client needed to keep up with the rapidly evolving advertising industry.
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
To combat stagnating growth in the EMEA region, our client needed to understand awareness, preferences and blocks to using their ad platform and tools.
Take it from the world’s leading advertising and marketing companies.
I continue to be impressed with how productive you have been and the quality of the respondents you have been able to find.
Valerie Heimberger
Big Village, Senior Account Director
We were looking for niche professionals who we definitely couldn't find on our own, and the team worked with us to narrow in on exactly the right people who have been invaluable in validating the hypothesis we're working with on this project. They have been responsive and communicative the entire time — all around, it's been a positive experience!
Gabbi Baker
Red Antler, Group Client Director
Marketing and advertising audiences we reach
Impact-driving advertising market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your advertising market research questions. Here are just a few examples:
Advertising buyers
Marketers
IT leaders
Metaverse experts
Developers
Influencers & digital media thought leaders
Product & UX designers
Project managers
Purchasing decision-makers
Finance decision-makers
Healthcare professionals
Business owners
C-suite executives
Heads of HR
Users of particular product or service
Our advertising market research firm expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their advertising research company.
96%
of new clients start a second project with us
140
industries & counting reached by our search
100%
verified samples
5+
quality check process
How NewtonX delivers business-critical advertising market research data
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.
With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation.
With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights whether you’re crafting a regional campaign or a global brand.
NewtonX can partner with you on all of your advertising market research needs, whether you’re an in-house marketing team looking to demonstrate business impact or an agency developing client marketing strategies. Our research capabilities can bolster your marketing mix through persona studies, message testing, pricing studies, marketing funnel studies, net promoter score (NPS) studies, brand health tracking, and more.
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