Join the organizations who have already found success
Make an impact on your audience with a marketing and advertising market research company
Crafting impactful brands, campaigns, and advertisements is both an art and a science. An advertising market research company can help you validate your intuitions or illuminate a new path forward. Whether you’re in a creative agency trying to demonstrate your added value to clients or part of an in-house marketing team driving your company’s brand, high quality advertising market research insights can help you answer key strategy-driving questions, such as:
Who to target
- How should we segment our market?
- Which segments should we target?
- What are the personas of our targeted segments?
- What does the customer journey look like?
How to reach our target
- What marketing channels can we use to reach our target audience? Print, web, mobile apps, video games, social media, linear TV, OTT/CTV, radio & streaming audio, out-of-home (OOH), search, display, email, and/or connected devices?
- How should we allocate media spend?
- What advertising mediums capture the attention of our audience? Text, image, audio, video, and/or native ads?
What to say and show to our audience
- How can we authentically demonstrate our value and differentiate ourself?
- How should we position our brand, services, and products? What creative, names, taglines, and messaging should we use?
- What features are most important to our audience?
- What type of content is our audience interested in?
- How do we translate our brand into various advertising channels and mediums?
How to measure our effectiveness
- Which paid media channels deliver the most ROI?
- Which advertising and marketing campaigns are the most effective for retention, recall, and conversion?
- How can we optimize the marketing funnel?
- How does our brand track against others?
- Are audiences aware of our brand? How do they perceive it?
- How do customers feel about our brand, products, and services?
What industry trends and shifts to expect
- What changes can we anticipate in the data security and privacy landscape and how can we mitigate the impact on advertising effectiveness?
- How will digital transformations, such as AI/ML and Web3, impact marketing needs and expectations?
- Should our brand consider and invest in goods, services, or ads for new channels, including AR/VR/MR and the metaverse?
- How can we attract and retain the best creative talent with the right skill sets for future success?
NewtonX helps industry innovators turn inquiry into impact.
Large Digital Advertiser sought Advertising Decision Makers and Influencers to gauge new privacy regulations
Capturing customer voice for a San Francisco ad tech giant
How NewtonX User Research Uncovered Growth Insights for a Digital Advertising Agency
Want to see how NewtonX can help you?
Marketing and advertising audiences we reach
Impact-driving advertising market research starts with speaking to the right people. The NewtonX Knowledge Graph finds the professionals with the exact expertise to answer your advertising market research questions. Here are just a few examples:
Advertising buyers
Marketers
IT leaders
Metaverse experts
Developers
Influencers & digital media thought leaders
Product & UX designers
Project managers
Purchasing decision-makers
Finance decision-makers
Healthcare professionals
Business owners
C-suite executives
Heads of HR
Users of particular product or service
Our advertising market research firm expertise delivers data you can trust
Fortune 500 enterprises to top consultancies, financial institutions, and leading market research firms choose us as their advertising research company.
How NewtonX delivers business-critical advertising market research data
Data is modern currency, but too often, we’re limited to recycled or flawed sources. Data plays a pivotal role in carving out a competitive advantage, but so much of the data typically collected isn’t actually useful. 30-40% of data sold today is thrown away, and upwards of 50% of research timelines are spent questioning the validity of samples and parsing out the truth from the noise.
With NewtonX custom recruiting and multi-step verification, you’ll spend less time as an arbiter of truth and more time using high-quality data from verified professionals to solve key business questions. We’re the only B2B advertising research company that’s developed proprietary market research technology that keeps up with the pace of innovation.
With the NewtonX Knowledge Graph, we’ll find the best minds that you can tap for expertise and leverage to inform your decisions. Our 100% verification means that you get high-quality data you and your stakeholders can trust. And with our open network of 1.1 billion professionals across countries and industries, we can source relevant insights whether you’re crafting a regional campaign or a global brand.
NewtonX can partner with you on all of your advertising market research needs, whether you’re an in-house marketing team looking to demonstrate business impact or an agency developing client marketing strategies. Our research capabilities can bolster your marketing mix through persona studies, message testing, pricing studies, marketing funnel studies, net promoter score (NPS) studies, brand health tracking, and more.
What is market research for advertising
How to use market research for advertising campaign development
To use market research for advertising in campaign development, businesses can follow a few key steps. Firstly, they need to define their research objectives and identify their target audience. This will ensure that the research conducted is relevant and useful in informing their advertising strategy. Secondly, businesses can choose a suitable research method, such as surveys or focus groups, to gather data on their target audience’s preferences, behaviors, and attitudes towards their products or services. Once the data is collected, it can be analyzed to identify patterns and insights that can inform the development of the advertising campaign. Finally, businesses can use the insights gained from market research to develop targeted messaging and creative that resonates with their target audience. At
NewtonX, we offer a range of market research services, including qualitative and quantitative research methods, to help businesses gain a comprehensive understanding of their target audience and develop effective advertising campaigns that drive results.
Define your target audience
Before conducting any research, it’s important to have a clear understanding of your target audience. This includes demographic information, such as age, gender, location, and income, as well as psychographic data, such as attitudes, interests, and behaviors. NewtonX can help you identify and define your target audience through custom surveys, focus groups, and expert interviews.
Choose your research method
There are a variety of research methods available for ad campaign market research, including surveys, focus groups, and observational studies. Each method has its strengths and weaknesses, so it’s important to choose the one that is best suited for your research goals. NewtonX can help you choose the right research method based on your unique needs and goals.
Develop your research questions
Once you have chosen your research method, it’s time to develop your research questions. These questions should be designed to gather information about your target audience, such as their attitudes, opinions, and preferences. NewtonX can help you develop effective research questions that will provide you with the insights you need to create an effective ad campaign.
Conduct your research
With your research questions in hand, it’s time to conduct your research. This may involve surveying your target audience, conducting focus groups, or observing their behavior. NewtonX can help you conduct your research in a timely and efficient manner, providing you with high-quality data that you can use to inform your ad campaign.
Analyze your data
Once your research is complete, it’s time to analyze your data. This may involve statistical analysis, qualitative analysis, or a combination of both.
Use your insights to create your ad campaign
With your data analyzed, it’s time to use your insights to create your ad campaign. This may involve developing messaging that resonates with your target audience, choosing the right channels to reach them, and creating ads that are visually appealing and engaging. NewtonX can help you develop an effective ad campaign based on the insights you have gained through market research.
The benefits of advertising market research
Resources
Building your B2B brand strategy on solid data
Create a B2B brand strategy on a solid knowledge foundation and make data-informed choices as you build brand value.
The Business Value of B2B Brand Tracker Research Is Obvious; How to Do It Well Isn’t
Investing in B2B brand tracker research is the key to keeping a brand relevant and generating value. Knowing where your brand stands today and what will impact its success tomorrow is what brand tracking studies will tell you.
B2B marketing strategies differ from B2C strategies and affect how you conduct B2B research
B2B marketing strategies are fundamentally different from B2C strategies. Here are the implications of conducting B2B market research.