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Brand research agency services and capabilities

NewtonX brand and communications research can help you understand how consumers perceive and experience your brand, how your brand compares to others in the market, and if your brand is in the consideration set for a purchase. Our brand research agency also helps you track your brand health over time.

When creating a brand communications strategy, you can leverage NewtonX B2B market research to determine the best way to speak to your target audiences. Test if the messaging around your brand, products, or services resonates with consumers and properly differentiates you from others in the market. Check the effectiveness of your campaign before a large and costly launch. Our brand research company can help you conduct a variety of brand and communications research studies—whether you need us to source the best professionals for insights or to run the study from end to end. 

Advertising effectiveness research

Brand awareness research

Brand equity research

Brand perception research

Brand sentiment research

Brand tracker

Message testing

Brand research agency to deliver both scale and specificity

Our brand research agency technology reaches across 140+ industries to give you the scale of a panel combined with the depth of an expert network. From professionals en masse to niche, hard-to-find audiences, the NewtonX Knowledge Graph can find the exact people to deliver the business insights you need. We’re the only brand research agency that’s developed proprietary research technology to keep up with market demands.

Whether you need to survey a large audience or a niche, hard-to-find group, the NewtonX Knowledge Graph can locate the precise individuals required to provide the business insights you need. With our brand research agency technology, we can conduct surveys of more than 5,000 participants or curate in-depth interviews with highly specific groups. Our brand research agency team of experts combines technology with human expertise, ensuring that the data we gather is accurate, relevant, and actionable. With NewtonX, clients can receive high-quality brand research results at a pace that meets their needs. Here’s just a sampling of who we pinpoint, for everything from 5,000+ participant surveys to curated groups of in-depth interviews. 



  • Cryptocurrency specialists advising on hedge fund projects 
  • Advertising professionals overseeing brand spend
  • Reddit users that visit Reddit for NSFW content
  • IT decision-makers evaluating cloud software services

Want to see how NewtonX can help you?


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How to Measure and Build B2B Brand Trust to Ensure Brand Safety

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Take it from the world’s leading companies

I love working with the crew at NewtonX. I very much value the great partnership we have had with our engagements—a true extension of our MSFT team!

Senior Research Program Manager, Microsoft

A huge thank you to NewtonX for delivering on their commitment to excellence and being great partners. Dreamforce 2022 was our best year yet. We heard positive feedback on the quality of research participants and the tailored content has been viewed by millions of people across our industry.

Michelle Mere
Senior Director of Customer and Market Insights, Salesforce